EXHIBITOR Research Shows Most Exhibitors Still Own Exhibit Structures - SNEWS

EXHIBITOR Research Shows Most Exhibitors Still Own Exhibit Structures

Many Refurbish to Extend Exhibit Life

ROCHESTER, MN – August 29, 2011 – EXHIBITOR Media Group, the leader in trade show and corporate event marketing education, today announced the results of EXHIBITOR Magazine's 2011 Rental/Refurb Survey, sponsored by Lynch Exhibits Inc., which indicate that while most exhibitors still own their structures, many extend exhibit life through refurbishment.

Results of the survey show that 89 percent of exhibitors own at least one exhibit structure. Nearly a quarter of respondents own five or more exhibits, while 31 percent of exhibit managers plan to build a new custom exhibit in the next 12 months.

“Custom is apparently still king,” commented Travis Stanton, editor of EXHIBITOR magazine. “But it's clear that rentals and refurbs are viable, cost-efficient options that offer exhibit managers their own unique benefits.”

Nearly six in 10 exhibit managers have refurbished an exhibit in the past. The vast majority of respondents who have refurbished an exhibit agree it was worth the investment, regardless of the extent of the refurb. Most said it extended the life of their structures by approximately one to four years.

Three-quarters of marketers understand the benefits associated with renting exhibits, but only about one-fifth have taken advantage of rental options in the past 12 months. Nearly one-third have considered custom rentals for their programs, and 43 percent of exhibit managers who have rented exhibits say that compared to owning an exhibit, renting has helped decrease their overall exhibit-related costs.

Comprehensive results of the 2011 Rental/Refurb Survey will be published in the September issue of EXHIBITOR magazine.

About EXHIBITOR Media Group
The leader in trade show and corporate event marketing education, EXHIBITOR Media Group publishes EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR's Learning Events include: EXHIBITOR2011, the industry's top-rated conference and exhibition for trade show and corporate event marketing; EXHIBITORFastTrak, accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. EXHIBITOR Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the world's only university-affiliated certification program for trade show and event marketers. EXHIBITOR'S web site, www.ExhibitorOnline.com, is the trade show and event community's most comprehensive online resource. Follow us on Facebook, Twitter, and LinkedIn.

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