Easton-Bell Sports Selects CenterStone’s iVendix

Easton-Bell Sports has chosen to partner with CenterStone Technology for all of its brands; Bell, Giro, Specialty, Blackburn, Easton Baseball, Easton Softball, Easton Hockey, Easton Lacrosse, Easton Cycling, and Riddell Sports.

Easton-Bell Sports Selects CenterStone's Global
B2B E-Commerce Solution - iVendix

IRVING, Texas and DENVER, Colo. – Tuesday, February 23, 2010 - CenterStone Technologies, Inc., an international developer of Web-based B2B e-commerce software for manufacturers selling through specialty retail channels, announced today that Easton-Bell Sports has chosen to partner with CenterStone Technologies and selected the company's iVendix cloud computing application for all of its brands; Bell, Giro, Specialty, Blackburn, Easton Baseball, Easton Softball, Easton Hockey, Easton Lacrosse, Easton Cycling, and Riddell Sports. When the iVendix B2B solution goes “live” later this spring, these brands will provide a business-to-business (B2B) online ordering solution for their retail accounts and sales reps. Retail accounts and sales reps will be able to view automated catalogs, check product availability, place orders and track and monitor the status of those orders using iVendix because it is accessible 24/7 via the Web.

“We chose CenterStone based upon a proven ability to help customers expand their B2B capabilities with an easy-to-use application. As our global footprint grows we want to make sure we have a solution that is capable of growing with us—and iVendix fits the bill,” said Robby McDonald, vice president of information technology for Easton-Bell Sports. “The international experience CenterStone brings to the table will greatly increase our abilities in these global markets. The integration with SAP was a major concern CenterStone's iVendix is able to address as one of the most flexible systems in the market. The sales programs, discounts, and relationships with our vendors provided us with some very specific requirements that CenterStone could handle out of the box - which made our decision that much easier when we compared them to their competitors.”

“Through our many clients we have observed the specialty retail market changing dramatically. Manufacturing companies need to align their cost structures to improve the efficiency and execution of their businesses,” said Tom Detmer, CEO of CenterStone Technologies. “There is no denying the current economic climate is extremely challenging, but this is the best time for aggressive companies to take market share from their peers by placing their customers first in terms of service. As more and more pressure is put on independent specialty retailers, they need business partners (suppliers) who can be responsive to them 24 hours a day, every day of the week, with the most up to date information. It's just a reflection of the times we live in; if you are aggressive and put your customers first, you are more likely to succeed.

“We are excited that Easton-Bell Sports has recognized the potential of iVendix as their B2B e-commerce solution, and with more than 22,000 active users of our Web-based application, we are confident that, when the solution is ‘live,' dealers will also be quick to embrace iVendix for Easton-Bell Sports, and their brands.”

Brands currently using CenterStone's Software-as-a-Service (SaaS) platform and making the company's solutions available to retail customers and sales reps include: The Apparel Group, The North Face, Vans, Reef and VF Imagewear, part of VF Corporation (NYSE: VFC); Pearl Izumi, Marmot Mountain, Ex Officio and Marker Apparel, brands of Jarden Corporation (NYSE: JAH); Under Armour (NYSE: UA); Helly Hansen; Merrell, CAT, and Sebago (Europe) part of Wolverine Worldwide (NYSE: WWW); SmartWool, part of Timberland (NYSE: TBL); RipCurl (Europe); Hurley; Canada Goose; Icebreaker; Fresh Produce Sportswear; Yakima Products; Billabong (ASX: BBG); Patagonia Europe; Life is good; New Balance (Europe); The Orvis Company and others.

About Easton-Bell Sports, Inc.
Easton-Bell Sports, Inc. is a leading designer, developer and marketer of innovative sports equipment, protective products and related accessories. The company markets and licenses products under such well-known brands as Easton, Bell, Riddell, Giro and Blackburn. Its products incorporate leading technology and designs and are used by professional athletes and enthusiasts alike. Headquartered in Van Nuys, California, Easton-Bell Sports has 29 facilities worldwide. More information is available at www.eastonbellsports.com.

About CenterStone Technologies, Inc.
CenterStone Technologies, Inc. operates a multi-tenant, Software-as-a-Service (SaaS) platform and provides web-based B2B ecommerce applications in six languages and local currencies in North America and Europe with widespread adoption by specialty retailers and sales reps. CenterStone's e-commerce solutions processed more than $1.25 billion dollars in wholesale transactions in 2009. CenterStone makes vendors more competitive by driving revenue growth, providing increased inventory turns at retail, reducing customer service costs, and providing greater speed to market, thus improving relationships with their customers – retail dealers. Additional information about CenterStone Technologies, Inc., based in Denver, Colo., with offices in San Diego, Calif., and Paris, France, is at www.centerstonetech.com.

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