DPS Skis Adds VP of Global Marketing to Growing Team

Seasoned industry expert tapped to lead marketing, while creation of new digital director role helps solidify global domination
Publish date:
DPS Names Jamie Starr VP of Global Marketing

SALT LAKE CITY, Utah – June 12, 2018 – DPS Skis recently named Jamie Starr vice president of global marketing. Dan Benshoff, who has served as the brand’s marketing director and executive producer of DPS Cinematic for the past two and a half years, will pivot into the newly created role of digital director.

“Jamie brings a unique skill set to DPS. His ski industry knowledge along with a proven leadership track record and deep passion for skiing made him a natural choice to join our crew,” said Stephan Drake, founder and CEO of DPS. “Additionally, the creation of this role dedicated to solidifying our online platforms – and overall digital presence – will provide the necessary boost needed to propel DPS into the future.”

Starr will lead DPS’ marketing team to develop omnichannel brand and communications strategies around the company’s award-winning skis and Phantom – the proprietary permanent base glide treatment that was unveiled in the fall of 2017. Starr’s past experience includes marketing roles with the Oberalp Group (Dynafit, Salewa, Wild Country and Pomoca brands) and Spyder Active Sports. During his time with these leading global brands he successfully created go-to-market campaigns for new product launches, planned and executed an array of consumer events, developed tactical dealer facing marketing initiatives and formed and managed athlete, ambassador and other strategic brand partnerships.

In his new position as digital director, Dan Benshoff will draw upon his past experience as ESPN's creative director of digital media to elevate DPS’ online presence through enhanced end consumer touchpoints. In addition to fortifying the brand’s digital efforts, Benshoff will continue his role as executive producer for DPS Cinematic, the highly-touted in-house film production arm revered for its soulful portrayal of the search for the perfect turn.

For more information on DPS Skis, Phantom and DPS Cinematic, visit dpsskis.com.

Media Contact: Alex Hunt - alex.hunt@dpsskis.com

About DPS Skis

Located at the base of the Wasatch Mountains in Salt Lake City, Utah, DPS designs the world’s most advanced ski products by fusing space age carbon technology with groundbreaking shapes. DPS is responsible for the world’s first and only pure pre-pregnated carbon fiber sandwich ski, the first 120mm-waisted powder pintail, the first rockered ski with sidecut, the Spoon – a convex three-dimensional shoveled ski with radical edge bevel and Phantom, a paradigm-shifting permanent, one time application base-coating that forever eliminates the need for waxing skis and snowboards. DPS products are sold on five continents and are the trusted brand of choice for serious skiers worldwide. For more information visit www.dpsskis.com or call +1.801.413.1737.


DPS Appoints VP of Global Sales and NA Sales Director

DPS Skis Appoints VP of Global Sales and NA Sales Director

SALT LAKE CITY, Utah – May 15, 2018 – DPS, purveyors of the world’s most advanced skis, recently hired sports industry stalwarts Sergio Kiehl and Steve Kropf as part of the brand’s internal sales team expansion. Kiehl will take on the role of Vice President of Global Sales while ...read more

DPS Skis

DPS Skis Hires European Sales Manager

SALT LAKE CITY, Utah – September 27, 2018 – DPS, makers of the world’s most advanced ski products, recently hired Louis Boudrias as part of its internal sales team expansion. Boudrias will serve as the brand’s European sales manager. "Europe is the center of global skiing and a ...read more

DPS Skis Announces Changes to Global Sales Team

SALT LAKE CITY, Utah – Nov. 15, 2019 – DPS, makers of the world’s most advanced skis, continues to grow its global presence with the addition of Norway Distributor Roxee Sport AS and regional sales representatives Sasso Vertical Sales in Western Canada and Heimo Baer in Austria. ...read more


DPS Skis Unveils 2019 Dreamtime Creations

SALT LAKE CITY, Utah – July 10, 2019 – The product innovators and ski culture leaders at DPS fuel the fire for skiing during the heart of summer with the return of Dreamtime, which begins July 15, 2019. The uniquely designed skis available during the two week-long event are ...read more

DPS_Phantom Aspen

DPS PHANTOM Joins Forces with Aspen Skiing Company

SALT LAKE CITY, Utah – November 13, 2018 – DPS PHANTOM, the permanent waxless glide base treatment that forever eliminates the need for waxing skis and snowboards, recently partnered with Aspen Skiing Company. Available for retail purchase at Four Mountain Sports stores, as well ...read more


Dash Longe and DPS Skis Land Momentous Deal

SALT LAKE CITY, Utah – December 11, 2018 – DPS, makers of the world’s most advanced skis, and celebrated freeskier Dash Longe are proud to announce a multi-year partnership. Well-known for his smooth style, big airs and effortless on-snow creativity, Longe will lend his vision to ...read more


DPS Cinematic Partners with Outdoor Research, New Belgium Brewing and Osprey Packs for Volume V of ‘The Shadow Campaign’

SALT LAKE CITY, Utah – October 9, 2018 – DPS Skis has once again partnered with Outdoor Research – with additional support from New Belgium Brewing and Osprey Packs – to create Volume V of DPS Cinematic’s The Shadow Campaign. The trailer for the idyllic short film series, that ...read more


DPS PHANTOM Wins Popular Science and Outdoor Retailer Awards

SALT LAKE CITY, Utah – November 27, 2018 – DPS PHANTOM, the waxless permanent base glide treatment that forever eliminates the need for waxing skis and snowboards, recently earned two major innovation-related distinctions. The awards include “Best of What’s New” from Popular ...read more

Thomas Laakso

DPS Hires VP of Phantom, Racks Up Trade Show Accolades

SALT LAKE CITY, Utah – February 20, 2018  DPS Phantom, the permanent base glide treatment that forever eliminates the need for waxing skis and snowboards, earned seven separate awards at the recent Outdoor Retailer and ISPO trade shows. In addition to the numerous awards won, ...read more