Catapult Creative Labs Hires Kelly Blake as Vice President of Client Services and Strategy


Boulder, CO (February 1, 2017) – Catapult Creative Labs ( announced that Kelly Blake has joined as Vice President of Client Services and Strategy. In addition Meredith Powlison has joined as Project Manager. Catapult Creative Labs, Active Interest Media’s ( marketing and creative services division, offers a full range of client services including custom content, ad creative, social strategy, video and TV production, lead generation, brand strategy, event activation, research, data services, and more.

“Kelly’s wealth of experience and industry knowledge in the verticals we serve is what sets Catapult apart,” said George Sass, Managing Director of Catapult Creative Labs. “Her expertise combined with our audience engagement platforms are key components in executing our client’s strategy. Meredith brings us the winning formula of content creation, strategic planning, and project management and applies her skills to every project.”

With over 20 years experience, Kelly is a seasoned communications and marketing lead, with success working both the client and agency side. She has deep experience creating tradition and non-traditional media strategies; digital and social marketing; retailer and consumer events, promotion, and reputation management; and branding campaigns for clients large and small. Prior to joining Catapult, Kelly was an Executive Director at Golin, a global IPG communications agency. Among other projects, she led the Clif Bar account, as well as strategy for outdoor/sports and social purpose initiatives for Adidas. Kelly is well known in the outdoor, ski, bike and health and wellness industries, and will be leading Catapult’s campaigns in those areas.

As Project Manager, Meredith will support Catapult’s daily operations with extensive social media, digital engagement, and content experience. Prior to Catapult, Meredith worked in financial services as a social media and PR specialist. She also served as managing editor at Sailing World, digital editor for Yachting, Cruising World and Sailing World, and as events coordinator at PeopleForBikes, a 7-month stint when she lived out of a station wagon, camped over 80 nights, and traveled 27,000 miles.

Catapult’s recent projects cover a wide range of services and subjects including a lavish 108-page brand book for Outer Reef; the #RideAnotherDay video for the National Ski Areas Association as part of a PSA campaign about skier safety; and a total rebuild of CSI Saddlepads’ website, making it mobile-friendly and improving speed and UI scores by almost twofold overnight.

Hear what Jon Dorn has to say about Catapult: #

About Catapult Creative Labs

Catapult’s mission as a marketing services agency is simple: To facilitate dynamic conversations between Active Interest Media's clients and audience. To achieve our partners’ marketing goals, we’ll co-curate targeted messaging and tap AIM’s experts and technology. Our services include custom content, ad creative, video and TV production, lead generation, event activation, research, data services, social strategy, and more. We’ll also engage an audience of 40 million highly-engaged enthusiasts who trust our brands for travel, health, home, and product advice. Creative, credible, and connected – the Catapult team leverages unrivaled capabilities and reach for our advertising partners. Learn more at or https:

About Active Interest Media, Inc.

One of the world’s largest enthusiast media companies, Active Interest Media ( produces leading consumer and trade events, websites, magazines, films and TV shows that reach 36 million readers, fans, and attendees in 85 countries. AIM produces the world’s largest boat shows, led by the annual Ft. Lauderdale International Boat Show, as well as the World Series of Team Roping, the second-richest equestrian competition in the world. Our brands include Yoga Journal, Backpacker, SKI, Vegetarian Times, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Black Belt, American Cowboy, Spin to Win Rodeo, Practical Horseman, Dressage Today, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The company’s six divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, Outdoor Group, and Creative Home Group—also operate thriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs), and video production; Warren Miller Entertainment is the most successful adventure-film company in history, IDEAFit is the world’s leading organization of fitness and wellness professionals, and AIM Studios is dedicated to digital video and television production. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.

For more information:

Dayna Macy

Communications Director, Active Interest Media



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