Board Retailers Association and 3point5 Launch Online Training

Online retail trainer and the Board Retailers Association (BRA) today announced a partnership to build and promote Web-based training for the board sport industry.

SALT LAKE CITY, UT and WRIGHTSVILLE BEACH, NC (April 24, 2008) – Online retail trainer and the Board Retailers Association (BRA) today announced a partnership to build and promote Web-based training for the board sport industry. is a leading provider of Web-based retail training. The company tests brand, technology and product knowledge using interactive “Edu-Games”, which retail salespeople must pass to earn access to deep discounts on the products they sell.

“BRA, which represents independent snowboard, skateboard, surfboard and wakeboard retailers, had been looking for a partner to help deliver on its longstanding training initiative,” said Melissa Clary, BRA Executive Director.

“The collaboration with will ensure that all board sport retailers – including BRA members – get free access to training developed under the new initiative,” she said.

“The future of retail sales training is online, and this agreement points us in that crucial direction,” Clary added. “We're excited to be working with a proven leader in Web-based retail training.”

Under the agreement, will:
• Offer free sponsorship benefits on all BRA-created courses on, including logo placements and BRA contact information.
• Deliver marketing capabilities to BRA, including the ability to conduct polls, surveys, offers and events and administrative functions that will include reporting and editing capabilities.
• Offer BRA retail members a free three-month trial upgrade to subscription-based services and free hosting on one BRA-created course for a month.

In exchange, BRA agrees to endorse within the board sport industry as the online resource for its members' retail employees. In addition, BRA will provide content and other expert resources to jointly build training courses with

“The partnership is good news for retailers,” said ZJ Boarding House co-owner and BRA Chairman Todd Roberts.

“Access to standardized yet engaging employee training covering sales floor basics, product fundamentals and vendor specific training – as well as real-time tracking of employee progress by management - is long overdue,” Roberts said. “It's going to be very well received by board sport retailers.”

“The agreement will introduce board sport retailers to a proven concept that can significantly improve sales staff proficiency in a challenging retail environment,” said Director of Action Sports John Telfer. “It will open up a wide segment of the Action Sports market to the leader in online retail training and draw more manufacturers to”

About is an online campus that represents over 68,000 registered pros and sales professionals, 250 manufacturers, over 8,500 retailers in an increasing number industries, including Outdoor, Snow, Bike, Action Sports, Golf, Tennis and Hunt/Fish. offers a fun and secure place for retail sales professionals to train, access information and interact within their industry. Contact John Telfer, 714.368.7583

About the Board Retailers Association
The Board Retailers Association (BRA) is the unified voice and action group representing independent board sports retailers across the United States. The name Board Retailers Association reflects the multidimensional aspect that most retailers in our industry have. Surfboarding, skateboarding, snowboarding and wakeboarding all share a central theme as board sport retailers. BRA organizes and expresses the views and concerns of independent board sport retailers to manufacturer's associations and major trade show organizations in an effort to help promote our industry and support the board sports specialty retailer.
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