Upslope's giving away free beer, but you've gotta hike to the tap room


Everyone wants free beer, but are you willing to hike for it?

Photo courtesy of Upslope.

Photo courtesy of Upslope.

Packing in a few beers for the summit sounds nice, but wouldn’t it be better if there was a tap room waiting for you in the woods?

Boulder-based Upslope, which makes its beer with snowmelt, has heard your prayers and plans to make Colorado hikers’ dreams come true next month, with a one-day-only, hike-up taproom in the wilderness outside Leadville. The second annual Backcountry Tap Room will serve free beer from 11 a.m. to 5 p.m. Oct. 1, to anyone who earns it by hiking 3 miles up to its high-elevation perch.

“Founded on the love of good beer in the great outdoors, Upslope is all about capping off great adventure where it happens, when it happens,” Upslope Marketing Manager, Katie Hill, said in a press release about the event. “There’s no better way to actually live that idea and share our brand culture than with an outdoor tap room situated in the beauty of the mountains, sipping beers at 11,000 feet.”

300 people earned their brews at Upslope's first annual Backcountry Tap Room last year. Photo courtesy of Upslope.

300 people earned their brews at Upslope's first annual Backcountry Tap Room last year. Photo courtesy of Upslope.

About 300 people attended the event last year, and more than 1,000 have expressed interest on Facebook in attending this year. Head to the event page to RSVP, and see if you know anyone willing to carpool while you’re at it.

P.S. Don’t forget your ID, because that autumn beard won’t keep you from getting carded.


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