Tom Barney

There's only one way to fully understand—and help solve— the challenges that specialty retail shops face today: Log time in a shop. That's how former Osprey CEO Tom Barney is spending his holiday season, and every day is a new lesson. My second week at Backcountry Experience was ...read more

Tom Barney shares 10 “aha” moments from his first week working the sales floor as part of The Retail Immersion Project. DURANGO, COLORADO -- Six days in a row working at Backcountry Experience . . . my grand experiment has begun. I wrapped up 15 terrific years with Osprey Packs ...read more