Scott Kaier, Pale Morning Media, scottk@madriver.com
Primus includes all EtaPower stoves in 100% fuel efficiency program
LANDER, WYO. (For Immediate Release) – Primus, manufacturer of the hyper-efficient line of EtaPower backcountry stoves, set the gold standard for stove efficiency last fall by introducing the first ever 100% fuel efficient cook system.Twice as efficient as average backcountry ...read more
Kelty sponsors Daren Wendell and his walk around the world
BOULDER, COLO. (For Immediate Release) – Kelty, cornerstone brand for the outdoor world, will be an official gear sponsor for Daren Wendell and his Earth Expedition walk around the world to raise awareness, generate funds, and call people to action regarding the international ...read more
Primus EtaPower EasyFuel named official stove by Big City Mountaineers
Primus, Swedish manufacturer of the safe, durable, and efficient EtaPower EasyFuel (EF) stove, has been selected by Big City Mountaineers, a non-profit outdoor mentoring and guide service for under-resourced inner city youth, as the program's official backcountry stove ...read more
North American Gear launches interactive new website
North American Gear LLC (N.A. Gear), distributors of Origo® performance watches and Primus® camping equipment, is proud to announce their recently redesigned website, www.nagear.com. Collaborating with the Montana-based marketing and Internet specialists Advertising Design, ...read more
Kelty gives away two free trips to Iceland at Outdoor Retailer
Boulder, Colo. (January 12, 2008) - Kelty, cornerstone brand for the outdoor world, has partnered with international airline Icelandair, high-tech insulation manufacturer Climashield, Vasque footwear, and Alaska Mountain Guides to promote outdoor adventure with an international ...read more