For all the research and development that has gone into making multi-day backpacks in recent years, how to create the most effective carrying system is still up for debate. The evidence is in how many new and revised suspension systems will be on display on the floor at Summer ...read more
Day pack designers are targeting on-the-go consumers, realizing that even the most sport-specific pack will find itself in an airport or subway during the journey to the adventure. For Product Designer Luke Boldman at Mountainsmith, that meant redesigning the brand’s entire line ...read more
Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Summer Market 2015 with select stories from the O.R. Daily we published at the show Aug. 5 – 8. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to update ...read more
While specialized and sport-specific packs are still the name of the game for specialty retailers and core outdoor consumers, the one-quiver pack that does it all remains in high demand for the growing ranks of “outdoorsy” customers. “Light was popular, but now we’re skewing ...read more
Like a lot of good start-up stories, Grayl’s begins with a big risk and a comfortable place to sleep on the floor. It all happened about the same time. In 2012 at Outdoor Retailer Summer Market in Salt Lake City, Nancie Weston was staying with a friend, who had kindly donated ...read more
Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Winter Market 2015 with select stories from the O.R. Daily we published at the show Jan. 20 – 24. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to update ...read more
Leading up to Outdoor Retailer Winter Market 2015, SNEWS is previewing some of the top trends and new products you’ll see at the trade show and All Mountain Demo in Salt Lake City, Jan. 20-24. Find this story and more in our O.R. Daily Day 0 Preview edition. It’s a common ...read more
If your customers are 18 to 24 years old and access the backcountry through ski area boundary gates, Rachel Reich would wants a word with them. Reich, the project manager of Project Zero, a Denver-based group launched last year in partnership with numerous industry brands with a ...read more
We'll likely be talking about this one for a while. Clif Bar's recent decision to release five of its sponsored athletes including rising climbing star Alex Honnold for, as it stated in a public letter, “taking the element of risk to a place where we as a company were not ...read more