MT Elliott
A conversation with the CEO of ORCA Coolers
ORCA CEO Cliff Walker spends much of the year on the road, in business attire, selling his brand's coolers and drinkware. So when he’s home working in the Nashville headquarters, he comes casual, dressed in earth-toned shorts and a T-shirt. That down-to-earth approach is a good ...read more
Is this the non-toxic DWR we've all been searching for?
On a snowy day, back in February 2012, Dr. Gary Selwyn was busy in his kitchen in Santa Fe, New Mexico. He wasn’t fixing up a stew. Instead, he was blending hydrocarbon-based monomers, cross-linkers and polymerization initiators. The chemist, formerly at Los Alamos National ...read more
The sideways success of Donna Carpenter & Jake Burton Carpenter
There was no such thing as modern snowboarding before Jake Carpenter strapped into a novelty board in the late 1970s and felt the future. Today, that start has ballooned into a $400 million industry, and Burton Snowboards, which holds about half the market share, continues to ...read more
Salewa enters the North American apparel market
Salewa will build off six years of footwear experience for its limited North American launch into the outdoor apparel market. The targeted introduction of approximately 60 pieces will concentrate on its core alpine and run-hike apparel and hit shelves in August 2017. The brand ...read more