Margaret Hedderman
Margaret Hedderman works as a freelance journalist and essayist, though she occasionally strays into fiction and screenwriting. When she isn’t on the clock, Margaret enjoys playing outside and is rarely home before dark.
How climate change is impacting outdoor shops
Last year a Congressional report confirmed what many within the outdoor industry already knew: climate change will transform the way we do business. The report projected that unless serious action is taken to curb global warming, the U.S. economy could shrink by nearly 10 percent ...read more
Special Series: How to build a killer event, Part 3
*This article is the third in a three-part series about developing women’s events in specialty outdoor retail shops. Part 1 covers the development and goal-setting; Part 2 covers securing speakers, sponsors, and brand involvement; Part 3 covers marketing the event. The scariest ...read more
Special Series: How to build a killer event, Part 2
*This article is the second in a three-part series about developing women’s events in specialty outdoor retail shops. Part 1 covers the development and goal-setting; Part 2 covers securing speakers, sponsors, and brand involvement; Part 3 covers marketing the event. It was ...read more
How one Colorado retailer launched a wildly popular women’s event
This article is the first in a three-part series about developing women’s events in specialty outdoor retail shops. Part 1 covers development and goal-setting; Part 2 covers securing speakers, sponsors, and brand involvement; Part 3 covers marketing the event. There wasn’t an ...read more