Jenna Blumenfeld

How to win followers, boost brand awareness and kick your social media plan into high gear. STILL THINK SOCIAL MEDIA IS JUST FOR YOUR COLLEGE-AGED NIECE? Think again. Developing a social media strategy is vital, allowing brands to foster a deeper relationship with existing and ...read more

Water-loving consumers for spring/summer 2016 will seek highly functional footwear that is designed to get wet; dry quickly; grip slippery decks, river rocks and boat surfaces; and withstand repeated abuse from salt water and strong sun. And work well on land, too. TrekSta’s new ...read more

A decade ago, you could easily spot your fellow dirtbag mountain-climbin’, bike-ridin’ buddy in a coffee shop just by looking at their feet. He wore burly hiking boots covered in mud; she wore clunky, thick-soled sandals. But with subtly fashionable lifestyle footwear debuting at ...read more

Americans are fixin’ for a sufferfest, it seems. In 2013 there were more than half a million finishers of marathons, an all time high, according to Running USA. And a report by the Outdoor Industry found that trail running grew 13 percent in popularity in 2013. While running ...read more

The novel Wild by Cheryl Strayed (and the movie starring Reese Witherspoon) inspired so many hikers to tackle the Pacific Crest Trail (“the PCT”), that the Pacific Crest Trail Association had to cap permits at 50 hikers per day. Just as Christopher McDougall’s Born to Run ...read more

Leading up to Outdoor Retailer Summer Market 2015, SNEWS is previewing some of the top trends and new products you’ll see at the trade show and Open Air Demo in Salt Lake City, Aug. 4-8. You can access all these articles and more in our O.R. Daily Day 0 edition. Perhaps it’s the ...read more

Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Winter Market 2015 with select stories from the O.R. Daily we published at the show Jan. 20 – 24. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to update ...read more

Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Winter Market 2015 with select stories from the O.R. Daily we published at the show Jan. 20 – 24. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to update ...read more

Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Winter Market 2015 with select stories from the O.R. Daily we published at the show Jan. 20 – 24. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to update ...read more

Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Winter Market 2015 with select stories from the O.R. Daily we published at the show Jan. 20 – 24. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to update ...read more

Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Winter Market 2015 with select stories from the O.R. Daily we published at the show Jan. 20 – 24. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to update ...read more

Leading up to Outdoor Retailer Winter Market 2015, SNEWS is previewing some of the top trends and new products you’ll see at the trade show and All Mountain Demo in Salt Lake City, Jan. 20-24. Find this story and more in our O.R. Daily Day 0 Preview edition. Think of it as form ...read more