Cortez, CO – July 23, 2014 – Osprey Packs, a leader in creating top quality, high-performance, innovative packs to comfortably and efficiently carry gear, is pleased to announce that Atmos AG 65, the fourth generation of the brand’s game-changing ventilated pack, was awarded the OutDoor Gold Industry Award this month in Freidrichshafen, Germany.
Osprey’s Atmos AG 65 was recognized for its high degree of innovation, design, quality and functionality. “At first sight, Osprey’s Atmos AG 65 made us curious as a jury,” said a statement released by the expert panel of judges. “The promising initial impression is confirmed when you put it on your back. The full-contact carry system literally covers the back and hips, but still allows good ventilation even when heavily loaded. With this carry system, Osprey has embarked on an interesting new approach, which requires no foam pads.”
The innovative new Atmos AG 65 has a unique suspended AntiGravity™ back-system and the world’s first fully ventilated hipbelt. Seamless mesh across a 3D cavity on the backpanel provides a breathable and flexible contoured fit that allows the wearer to move as if they don’t have a pack on – true anti-gravity realized. An adjustable Biostretch™/ExoForm™ harness and Fit-on-the-Fly™ mesh hipbelt give great pack stability and reduce roll. Like all Osprey products, the Atmos AG 65 is built to last with Osprey’s unique attention to detail and use of high-quality materials. The pack sets a new standard with a host of extra features including Stow-on-the-Go™ trekking pole attachment, integrated raincover and a FlapJacket™ top cover for lidless use.
“It is a great honor to receive the OutDoor Gold Industry Award this year as we celebrate our fortieth anniversary of designing innovative, high quality packs," said Mike Pfotenhauer, founder and head designer for Osprey Packs. "The first generation Atmos was a game changer in the ventilated pack category and this latest design with anti-gravity technology is a significant technological advancement that allows the wearer to truly move as if they don’t have a pack on. We are thrilled that Atmos AG not only piqued the judges' interest but impressed them when they had an opportunity to try it on."
The OutDoor Industry Award is one of the highest design prizes available to companies in the outdoor industry. The gold awards are given to products and technologies that demonstrate a particularly high degree of innovation and design quality with the potential to set new trends. This year the expert panel of judges reviewed 361 products, 35 were selected to receive an OutDoor Industry Award 2014 – seven of them, including Osprey Packs, were gold award winners.
In addition to Atmos AG 65, Osprey introduced the Aura AG 65 with a women’s specific fit. The Atmos and Aura Series will debut in the U.S. at next month’s Outdoor Retailer and will be available to consumers in January 2015.
Independent, celebrating its 40th anniversary in 2014, and still anchored by the design genius of company founder and owner, Mike Pfotenhauer, Osprey Packs has long set the standard for creating innovative, high quality gear carrying equipment. The collection includes packs and bags designed to help adventurers enjoy their outdoor, biking, active everyday and travel pursuits.
The location of company headquarters in Cortez, Colorado, near the rugged San Juan Mountains on the edge of desert canyon country, provides a constant inspiration and a superb testing ground for Osprey products. Osprey also maintains a product development office in Ho Chi Minh City, Vietnam, near the factories where they manufacture their products, ensuring face-to-face relationships and transparency with their suppliers. In 2009, Osprey opened a design office in Mill Valley, California, a hub of design talent and the birthplace of mountain biking. All three of these offices play a crucial role in creating Osprey gear that lasts a lifetime.
Osprey’s customers identify with the brand in many ways, including the product lifetime All Mighty Guarantee, category leading sales, worldwide distribution, dynamic social media communications and content, a strong commitment to the environment and partnerships with inspiring and interesting organizations. Above all, the brand encourages and maintains a direct line of communication on product performance, durability and functionality, which is then incorporated and reflected in every future Osprey pack.
Every Osprey product reflects the company’s commitment to protect the wild places its customers love to explore. For more information, visit www.ospreypacks.com.