Outdoor Research hires Verde PR to drive brand communications

Verde PR & Consulting will work to link brand heritage to next 30 years as OR marks three decades in business.

SEATTLE, Wash. (October 20, 2010) – In 2011, Outdoor Research (OR) marks 30 years as a leading, independent manufacturer of functional solutions for human-powered adventure. The leadership team at OR has been planning for this major milestone, and recently announced the completion of an executive leadership restructuring. As a final piece of the preparations, OR announces a partnership with Verde PR & Consulting as its public relations agency of record, effective immediately.

Founded and based in Seattle, OR has established a reputation as an independent, non-conformist brand. The OR design paradigm is driven by creating solutions to problems identified through real-world use. This results in products with a true and clear purpose that are leading-edge, highly reliable and built for extended outdoor adventures. The recent leadership team restructuring was undertaken to even more closely align this brand heritage with the product-development cycle.

Verde PR will work closely with the OR marketing and leadership team to link the authentic brand and product stories that comprise the company’s foundation to its next 30 years.

“It was an extensive process to find a public-relations agency that was the right fit for Outdoor Research looking forward, one that was able to effectively tell the OR story to our various audiences, through the different aspects of public relations,” said Charlie Lozner, director of marketing for Outdoor Research. “With Verde PR, we have retained a fully-rounded PR agency that can engage at all levels with our brand.”

Verde PR will further the OR brand and product stories through integrated digital, traditional and social brand communications efforts. Verde will provide public relations, media relations and social-media communications for all the markets Outdoor Research serves.

“As a journalist, I covered Outdoor Research and attended a media event in 1998 at its headquarters in Seattle. I’ve been an ardent brand loyalist for Outdoor Research ever since, and everyone at Verde falls into that category as well,” said Kristin Carpenter-Ogden, founder and president of Verde PR. “With our partnership with OR, we’re able to work with an amazing collection of product and a veritable dream team of talent and leadership throughout the company. Verde is beyond proud to partner with an independent, adventure-driven company like OR.”

For more information, visit www.outdoorresearch.com or www.verdepr.com.

About Outdoor Research

Based in Seattle, Wash., Outdoor Research designs and manufactures functional solutions for human-powered adventure. Outdoor Research offers technically innovative and superior apparel, headwear, handwear, gaiters, storage and shelter systems. Product testing and high-quality construction is backed up with OR’s Infinite Guarantee®. Outdoor Research enthusiastically supports the outstanding conservation, access, and educational efforts of a variety of organizations and encourages our customers to do the same. Outdoor Research – Designed by Adventure®.

About Verde PR & Consulting

With offices in Durango and Boulder, Colo., and Jackson Hole, Wyo., Verde PR & Consulting is a leading brand communications firm focusing on creating integrated strategies that target today’s connected consumer and drive sales for the Verde family of clients. The agency was founded in 2001 and works with category-leading companies in the outdoor, natural products and lifestyle markets.