Cliques Ads Hires Industry Veteran Adam St. Germain

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(Boston, MA) October 15th, 2015 – Cliques Labs Inc. announced today the hire of Adam St. Germain as Director of Client Services. St. Germain, a 17-year veteran of the outdoor industry, joins the Cliques team from Specialized Bicycle Components, where he was the Northeast Market Developer.

“Adam brings a ton of experience, a ton of connections and a thorough understanding of the outdoor industry to Cliques,” stated Ben Liang, CEO and co-founder of Cliques. “We’re thrilled to have someone so widely respected working with our clients.”

Prior to Specialized, St. Germain worked as a manufacturer’s representative for Stoner-Andrews, a Shelburne, Vermont based Outdoor Rep group. St. Germain is a committed road and cyclocross racer competing throughout the year in New England elite fields.

“It’s clear that Cliques is on to something new and different,” St. Germain explained. “I couldn’t be more excited about the possibilities that are ahead with this company and about what it can do for the type of small online publishers I really love.”

Cliques, a content-focused, transparent ad platform dedicated to the outdoor industry, launched in July of 2015 and quickly gained a following from strong outdoor brands aiming to reach a core audience. Online publications using the Cliques platform include, Teton Gravity Research, the Adventure Journal, Cyclocross Magazine, and SKI / Skiing Magazine.

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