ORTOVOX MOUNTAINWEAR Debuts at US Retailers Together with Website Redesign

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LONGMONT, CO (October 14, 2015) - ORTOVOX, the brand synonymous with safety in the mountains, is pleased to announce the Fall-Winter MOUNTAINWEAR collection is now available at US retailers.

ORTOVOX MOUNTAINWEAR is a full line of apparel ready for any mountain adventure. The wear comfort system includes hardshells, softshells, midlayers, insulation, baselayers, accessories and trail-ready lifestyle clothing built to enhance the mountain experience. Each article of the winter collection integrates the use of wool, either Tasmanian-sourced merino or SWISSWOOL as insulation, and is designed to perform for freeriders and winter backcountry travelers.

Since 1988, ORTOVOX MOUNTAINWEAR has developed a reputation as the leader in wool activewear and enjoyed tremendous success in Europe. Newly distributed in the US market, ORTOVOX has garnered widespread recognition from snowsports and outdoor media earning accolades and praise as an innovative and unique brand. In fall gear issues Ski Magazine, Backpacker and Skiing Magazine highlighted ORTOVOX’s Guardian Jacket built with the innovative merino hardshell design. OutsideMagazine exclaimed the sustainably-sourced SWISSWOOL insulated Piz Boe jacket "works brilliantly," while Powder Magazine lauded the SWISSWOOL insulated Piz Bianco as a worthy alternative to goose down jackets.

In conjunction with US availability, ORTOVOX has redesigned its website at ORTOVOX.com. Complete details on the full line of MOUNTAINWEAR, backpacks, avalanche rescue equipment and safety equipment are available as well as interactive avalanche awareness tools and a detailed look at the brand’s materials and sourcing ethos.

Steeped in mountain safety, ORTOVOX has been at the forefront of avalanche rescue equipment since it released the first dual frequency transceiver in 1980. Available online, the ORTOVOX Safety Academy Lab is an extension of the brand’s experience and evolution in the mountains. The resource is designed to educate on the basics of avalanche awareness, preparedness, safe travel practices, avalanche search and rescue and emergency response. The interactive format includes videos, vignettes and quizzes to deepen backcountry skiers' awareness and knowledge of the hazards of traveling in avalanche terrain.

The website also includes a new Stories section illustrating ORTOVOX’s commitment to building the highest quality gear from the highest quality materials for athletes at the highest level of their sports. The stories include detailed accounts of sourcing, supply chain and the design-manufacturing processes that go into developing ORTOVOX MOUNTAINWEAR. Tying sourcing, design and end-user benefits together, the ORTOVOX athletes section illuminates the gear’s features and benefits to those who make their lives in the mountains.

For more information on the MOUNTAINWEAR apparel line visit ORTOVOX.com or contact your regional ORTOVOX sales representatives.

ABOUT ORTOVOX

Based in Taufkirchen, Germany, ORTOVOX is the world’s leading supplier of avalanche transceivers and rescue equipment. More than thirty years of evolution and experience in the mountains enables ORTOVOX to offer a wide range of products catering to mountaineers and adventurers whose playgrounds are the mountains of the world. The complete line of mountain products includes technical apparel and accessories, ABS-packs, backpacks, avalanche rescue equipment and safety equipment for professional and recreational use.

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