Pine Needle Mountaineering owners to open second shop

A new location will bring Durango, Colorado's community a broader selection of Patagonia products, plus complementary, up-and-coming brands.
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Pine Needle Dry Goods painted wall

The new store won't be packed to the gills with merchandise, allowing extra space for events, classes, an art gallery, and more possibilities.

Durango, Colorado's Pine Needle Mountaineering now has a hipster, creative, cause-focused younger sibling: Pine Needle Dry Goods, opening right across the street next month.

Owners Jeremy Dakan and Ashley Gonnella have partnered with Patagonia to create an enhanced shop that sells the big brand, plus smaller, up-and-coming brands. The store has had a relationship with the brand for most of its 43 years.

"We’re excited to work with other little brands too that aren’t necessarily the big dogs in the outdoor industry," Gonnella said said. "We found these really cool ceramic earrings out of Portland that are made by this sweet lady who works out of a little studio in her house. She’s just trying to make it work and it’s cool that we can kind of give her a little bit more exposure in little Durango. She was so excited to have a retailer interested in her and we were so excited to have something different and unique to bring to the community that's not just the same old, same old you see everywhere."

Hear more about their concept on the Channel Mastery Podcast.

Gonnella said she's looking to fill the store with purpose-driven brands, and so far, has brought in:

  • Trek Light, with a one-for-one give back model; 
  • Purpose Jewelry, crafted by young women rescued from human trafficking; 
  • Handsup Global Goods, employing young men in Haiti; 
  • Slate & Salt Jewelry & Scarves, which works closely with Fair Trade organizations; 
  • And CeeCee Bee Soaps, a San Diego company on a mission to help women feel beautiful and happy.

The 2,000-square-foot space—with hardwood floors, exposed brick, and tin ceilings—will also feature an event area for kids' yoga or movie showings or a nonprofit mingling night, and a gallery wall where local artists will be featured on a rotating basis.

Pine Needle Dry Goods wall racks

Soon these shelves will be stocked with fun finds. Co-owner Ashley Gonnella didn't want the racks to look like every other retail shop—so she reached out to a local guy for a custom design.

The original store won't change much, other than them moving Patagonia product across the street to make room for other brands, like KÜHL, prAna, and The North Face.

"We’re really excited to bring something new to the community and spread our wings a little bit," Gonnella said.

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