Golden, CO (April 5, 2016) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—are pleased to announce the hiring of Torie Palffy as Sales and Marketing Coordinator and Cody Durham as Product Designer. These new positions will allow for enhanced product, as well as marketing and sales support to dealer partners, sales team representatives and ultimately the outdoor consumer. This expansion follows a year of exponential growth and product innovation at Mountainsmith.
Palffy comes to Mountainsmith from iModerate - a Denver consumer and marketing insights firm - where she was responsible for managing business efforts ranging from project execution to insights strategy. As Sales and Marketing Coordinator, she will apply her background in graphic design and marketing strategy in order to increase brand awareness and facilitate sales on the retailer level.
Durham brings an extensive background in industrial design, with experience in 2D and 3D environmental branding for Monigle Associates, as well as having worked as a product designer at Omerica Organic. As Product Designer, Durham will be working directly with the design team to not only ideate new concepts for future product development, but also expand and refine current product line mainstays.
“Torie and Cody bring a tremendous amount of energy, insight and fresh perspective to our team,” said Mountainsmith Product Line Manager Luke Boldman. “With their proven creative skills and backgrounds in the outdoor industry, we’re looking forward to them becoming critical parts of our team and assisting in the development and marketing of future Mountainsmith product innovations.”
The additions of these two new roles are an effort to prepare for a continued surge in growth as the brand moves forward with new product design and marketing. "Mountainsmith heads into 2016 with a solid growth trajectory,” says Mountainsmith President Jay Getzel. ”We’re consistently outpacing industry averages for outdoor hard goods - a clear indication of the market share gains we've realized. With this, we're excited to grow our talented team in Golden, CO.”
Headquartered at the base of the Rocky Mountains in Golden, CO for over 35 years, Mountainsmith is committed to creating durable provisions for every aspect of your adventure, on and off the trail. Beginning with iconic lumbar packs in 1979, Mountainsmith products carry an emphasis on utility for those who prefer life outdoors. Whether that is a solution for the backcountry, the gear closet, the office, the photo shoot, or even the dog; the brand offers tools that serve a purpose and stand the test of time. Dedicated in its mission to improve the lives of fellow outdoors enthusiasts, Mountainsmith manufactures products that are… forged for life. Visit www.mountainsmith.com to learn more.