FOR IMMEDIATE RELEASE:

INTRODUCING GOFIT’S NEW MUSCLE PAIN MANAGEMENT (MPM) COLLECTION, THE MOST COMPLETE THERAPY BASED TRAINING SYSTEM AVAILABLE FOR RETAIL SALE
The Nation’s Leading Handheld Fitness Supplier Announces Five Brand New Therapy Based Products, Hitting Shelves From September 2013-January 2014
“With the increasing popularity of high intensity training workouts such as Cross Fit, P90X and competitive obstacle races, we recognized the need for more quality equipment to help aid our athletes, as well as an expanding aging population in their pre-workout mobility and post-workout recovery. That’s why we decided to introduce our new Muscle Pain Management products, which help alleviate muscle soreness through massage, minimize fatigue and prevent further injury for any type of enthusiast.” says Richard Davis, Co-Founder of GoFit.
1 & 2: Extreme Massage Roller (13” and 24”): The surface of the GoFit Extreme Roller has firm bumps with an egg crate design. They work like the thumbs of a massage therapist. The bumps continuously knead the contours of your body, gently stretching soft tissue (muscle and fascia) in multiple directions. This action erodes trigger points, helps restore flexibility, and brings quick relief to common types of muscular pain. By design, the bumps are firmer than muscle tissue, but much softer than bone, so they deflect out of the way if they contact your spine or other bony protrusions.

PRICE: 13” $40, 24” $60

3: Extreme Massage Bar: The GoFit Extreme Massage Bar is built using the same innovative egg crate design as the Extreme Massage Roller (above). Utilizing a ball-bearing “roller-pin” action, the bar if smooth and easy to use. While most other massage bars on the market target only the surface tension, with their shallow ridges, GoFit’s Extreme Massage Bar bears deep, firm but flexible bumps to gently stretch soft tissue to alleviate knots..This action mimics sports massage and trigger point therapy at a fraction of the cost.

PRICE: $30

4: GoBall: The GoFit GoBall targets sore muscles for instant pain-relief, relieving knots, trigger points and muscle soreness. Reach your back, 
shoulders, glutes, legs, and other spots in need of deep-tissue massage. Leaning on a wall or laying down, simply press and roll. The cord helps you target areas of pain and keeps the ball in place. The ball’s density and no-slip rubber surface is ideal for trigger point release. You decide how much pressure you want to apply to your target-point areas for maximum relief.

PRICE: $24.99

5: GoRoller: When exercising on the go, increase flexibility and speed up recovery with the GoFit Go Roller. Perfect for deep tissue therapy and self-massage, 
this is the perfect tool to awaken tired, aching muscles. The GoRoller comes equip with a complimentary Myofascial Release Ball. With it’s compact design, the ball provides target-point therapy on the go.

PRICE: $29.99

ABOUT GOFIT: Founded in 1999, GoFit has quickly developed into one of the most respected and recognized hand held fitness manufacturers in the nation. GoFit was the first in the industry to pioneer the idea that “knowledge is power” by pairing top-of-the-line products together with innovative educational content. Today, the company offers over 250+ quality, hand-held fitness products—ranging from stability balls, yoga mats, power tubes and kettlebells, to weighted resistance, balance and core performance products. The brand is distributed worldwide, with over 5,000 leading retailers in the U.S., including Academy Sports & Outdoors, Big 5 Sporting Goods, Sport Chalet, MC Sports, Scheels All Sport, REI and more. GoFit has been featured in high profile media outlets including The New York Times, LA Times, Fitness Magazine, The Today Show, CNBC, E! Entertainment Television, Oxygen, OK! Magazine and many more.