REI amends customer return policy June 5, 2013 Customers won’t be able to return those seven-year-old hiking boots to REI just because they don’t fit anymore.
Sierra Designs scraps existing product lineup in reboot for 2014 May 19, 2013 SNEWS brings you an exclusive first look at the strategy behind Sierra Designs' upcoming remake of the 48-year-old brand. There were no sacred cows, even recent award-winning products got chucked out the window in this reboot.
Women and marketing: Why gender-specific plans don’t work November 10, 2013 SNEWS Merchandising Editor Robin Enright talks about the importance to include women in overall marketing strategies rather than just targeting them.
REI, footwear brands sign on with Shoefitr to improve fit online February 18, 2015 0Comments Tech company uses 3-D scans of footwear to provide customer fit recommendations beyond just a shoe size.
Balancing the outdoors: Should guides, groups get more access? February 8, 2015 0Comments More organizations (both non- and for-profit) want to get their group outdoors, but is it in the wilderness' best interest?
Outdoor retailers share positive sentiment for 2015 February 5, 2015 0Comments Dips in gas prices and thermometers are driving sales for outdoor retailers. The outlook for 2015 is bright for these retailers we talked to at O.R.
REI spearheads effort to get more women in the outdoor workplace and leadership roles January 27, 2015 1Comments REI announced a $1.5 million gift to the Outdoor Industries Women's Coalition and will lead CEOs in their pledge to bring more women to the industry.
It's Outdoor Retailer week: Prep for the show with the O.R. Daily Day 0 Preview January 18, 2015 0Comments Download your free copy of the Outdoor Retailer Winter Market 2015 O.R. Daily Day 0 Preview here.
Latest News & Press Releases
REI, footwear brands sign on with Shoefitr to improve fit online
Balancing the outdoors: Should guides, groups get more access?
Outdoor retailers share positive sentiment for 2015
REI spearheads effort to get more women in the outdoor workplace and leadership roles
It's Outdoor Retailer week: Prep for the show with the O.R. Daily Day 0 Preview