Ruffwear Announces New Distributor for Italy

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Ruffwear, the leader in performance dog gear, announces its UK-based distributor Accapi will assume responsibility for the Italian market beginning October 20. This change is an expansion of the two companies’ five-year relationship in Europe. “We’re excited to expand the partnership between Ruffwear and Accapi. Accapi has excelled with Ruffwear Performance Dog Gear throughout the UK and other parts of Europe, and we’re looking forward to partnering with them in Italy. They’ve assembled a terrific team that is committed to delivering great service to Ruffwear Retailers” says Ruffwear Director of Sales, Dove Gibson.

“We are delighted to extend our partnership with Ruffwear into Italy, following almost five years of successful growth in other parts of Europe,” said Andrew Geere, CEO of Accapi Group. “The strategy to have one principal distribution partner in Europe will enable supply chain and customer service improvements to benefit our retailers. This, combined with an exciting range of new products to be launched in FW15, and major investment in European infrastructure and marketing activity by Accapi and Ruffwear will make the world's leading adventure dog brand more accessible to consumers in each market. We can't wait to get started in Italy, where we have hired Mr. Massimo Pinarelli as our sales representative.”

Ruffwear would like to extend a heartfelt “thanks” to its existing Italian distributor, Kong S.p.A., for their dedication and hard work to grow the Ruffwear brand in Italy over the past two years.

About Accapi Group

The Accapi Group is a UK-based distributor of premium brands in the outdoor, country and pet industries, including Ruffwear Performance Dog Gear, Kurgo, and Planet Dog. For more information, please visit www.accapigroup.co.uk. Their Italian sales representative, Massimo Pinarelli, can be reached by e-mail at: m.pinarelli@rurivivis.it or by phone at: +39 393 33 26 294.

About Ruffwear

Ruffwear's mission is to build performance product to enhance and inspire outdoor adventures for dogs and their human companions. Ruffwear Performance Dog GearTM combines technology, quality, fit, function, and safety to meet the needs of active and adventurous canines and their humans.

Ruffwear is committed to preserving open lands and waterways, providing important habitat for wildlife and recreational opportunities for humans and canines. Ruffwear partners with The Conservation Alliance to protect these special places so important to us. Additionally, Ruffwear works with regional grassroots organizations, giving back to the community, and creating opportunities to strengthen the bond between humans and their dogs.

Based in Bend, Oregon, USA, Ruffwear sells their products through specialty pet and outdoor retailers as well as at www.ruffwear.com. For sales inquiries, please contact Dove Gibson, dove@ruffwear.com.

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