Piggyback Rider® adds Carolina Baby Company to sales rep force

Firm will represent Piggyback Rider in South and Mid-Atlantic U.S.
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BETHESDA, Maryland – The Piggyback Rider®, an innovative and new style of child carrier for toddlers, is proud to announce it has added the Carolina Baby Company as a sales representative partner for the South and Mid-Atlantic United States.

The Carolina Baby Company is an independently owned manufacturer's representative firm for some of the finest makers of baby and children's gifts, gear, apparel, toys and accessories in the industry. The Piggyback Rider® will be added to the Carolina Baby Company’s stable of brands that are sold to a variety of independent retailers including children's stores, gift shops andgreen and eco friendly stores.

“We are excited to be on board with the Carolina Baby Company,” said Wayne Lifshitz, co-inventor of the Piggyback Rider®. “They have a proven track record of servicing the kind of retailers that will benefit from selling our innovative, new-style kid carrier that’s been designed for active families.”

The Carolina Baby Company will represent The Piggyback Rider® in Maryland, Washington D.C., Virginia, North Carolina, South Carolina, Georgia, Florida, Kentucky, Alabama and Tennessee.

Currently available in an expanding number of independent outdoor sports shops and children’s stores throughout the U.S., the Piggyback Rider® ($79.99) is a mutually enjoyable, effortless way to carry a child (2½+ years) on your back. It functions like a backpack, utilizing a shoulder-mounted foot-bar to distribute the child’s weight at your core, enabling a more natural and upright walking posture. The child stands safely on the wide textured foot-bar, holding integrated shoulder handles and secured to the adult by a safety harness.Built from industry leading climbing components and over-engineered for safety, the Piggyback Rider® is unlike any kid carrier you’ve ever seen.

The Piggyback Rider®, after just a year on the market, is turning heads in both the parenting and outdoors markets. It recently won the “Best New Product” award at the Outdoor Retailer Summer Market Show, took 1st Place in the SheKnows “Best Gift for Dad”, a Totally Awesome Award by RedTricycle and a Gold Medal in the Mom’s Choice Awards.

The Piggyback Rider® has unlimited year-round use, while hiking, touring, shopping, walking, watching, exploring, wandering, bonding at amusement parks, carnival, sporting events, malls, markets and everywhere else you may go.The simplicity and ease of carrying a child with the Piggyback Rider® revolutionizes child carriers and bonds parents and children in active transport.Ride the Bar!

For more information on the Piggyback Rider®, please visit www.thepiggybackrider.com.

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