NuTech Air Chamber Design More Flexible and Warmer; Lighter Fabrics Reduce Weight by More than 30 Percent
RENO, Nev. (October 29, 2015) – NuDownÒ, the only outerwear brand for men and women utilizing compressed air as insulation, will introduce an expanded fall 2016 line featuring jackets, vests and now, mid-layers. NuTechÔ, its proprietary technology, enables outdoor enthusiasts to personalize levels of warmth on-demand with a stowable, pocket-size hand pump. Its enhanced air chamber design is more flexible and warmer, while upgraded fabrics reduce weight by more than 30 percent. NuDown will debut its line at Outdoor Retailer Winter Market 2016 and at the SIA Snow Show 2016.
In addition to using lighter fabrics, NuDown redesigned its air chambers with a new pattern resulting in greater flexibility during movement in the abdominal area, and when bending and sitting. Additionally, the new construction increased insulation capacity in the upper torso for added warmth and has an athletic fit. All fall 2016 styles have a revamped pump that is smaller and ergonomic, for increasing and decreasing warmth levels.
“NuDown has proven the warmth and range of a down parka, minus the down. It’s the air, not the feathers, that insulates. Active Outdoor enthusiasts are demanding cleaner, more ethical technology to perform, or simply enjoy the great outdoors,” said Bob Hall, NuDown’s CEO. “Being able to adjust warmth levels on-the-go eliminates the need to stop in the middle of a great powder day to stow a layer. If the wind picks up and the temperatures drop, it is easy to adjust with a quick pump of air. It is a perfect piece for traveling, as it is easy to compress, and with a 30 to 40-degree temperature variation, can be used in a variety of climates.”
The new mid-layer Approach collection includes the Lake Tahoe Mid-layer Jacket and Echo Lake Mid-layer Vest for men and women featuring NuTech air chambers on the front torso, with breathable, four-way stretch PolartecÒ HardfaceÔ fleece on the backside. The NuDown mid-layers are three-season pieces, designed to be worn during a variety of activities including skiing, hiking, aerobics, and walking, etc. With its lightweight design, it can be worn under a shell or as a stand-alone piece. Price points range from $200 – $300.
Building on the launch of its Alpine collection of jackets and vests, NuDown will debut its Diamond Peak Jacket for men and women, completely revamped from its 2015 style. Its torso length positions it as a ski and snowboard jacket, featuring NuTech air chambers on the inside for a sleek look, seam venting for wider temperature control range, PrimaLoft insulated sleeves and snow skirt. Price point for both men and women is $750.
NuDown’s Alpine collection also includes the Squaw Peak Jacket and Mount Whitney Vest for men and women. Both styles now feature a 20 denier fabric compared to a 50 denier, reducing the weight by more than 30 percent. Additional features include PrimaLoftÒ insulation in hoods and sleeves, Polartec fabrics, breathable, ultra-wicking liners, YKKÒ waterproof zippers and RECCOÒ reflectors. Prices range from $450 – $650 and are currently available online at nudown.com and select specialty retailers.
About NuDown: NuDown, Inc. was founded by entrepreneur Jeff Pickett when he purchased the apparel side of Klymit, a Utah-based maker of outdoor equipment and apparel, in a friendly spinout in 2013. NuDown’s business model is focused on bringing outerwear with clean technology and high performance features to the outdoor industry and consumers. NuDown develops and secures proprietary technologies and patents, some of which will be licensed. For more information visit nudown.com.