TRX Training and Inov-8 Join The Running Event Experiential Zone, Dec. 2-4

TRX TRAINING AND INOV-8 JOIN

NEW EXPERIENTIAL ZONE AT THE RUNNING EVENT

Austin Convention Center, Hall 5, Dec. 2 to 4, 2015

AUSTIN (October 30, 2015) – The Running Event (TRE) new Experiential Zone just became more hands-on.

Today, TRX Training, leaders in suspension training, and Inov-8, whose products celebrate the grit and glory of the committed athlete, have announced plans to join Spartan Race and ElliptiGO® in Hall 5 of the Austin Convention Center, Dec. 2 to 4, 2015.

This will be an opportunity for the hundreds of retailers attending the 10th annual conference and trade show to experience how non-traditional fitness activities are driving a new fitness audience into specialty retail.

The TRX Suspension Training bodyweight exercise develops strength, balance, flexibility and core stability simultaneously. It uses the TRX Suspension Trainer, a highly portable performance training tool that leverages gravity and the user’s body weight.

Representatives of TRX will show retailers how to integrate into their store programming simple and highly effective mobility, flexibility, stability and strength exercises. TRX Suspension Training is used for simple and time efficient workouts that lead to more durable and resilient runners.

Inov-8, makers of lightweight, minimal and functional shoes, clothing, packs and accessories, will help retailers learn about various types of training in the Inov-8 training zone. Dr. Jordan Metzl, sports medicine physician and 13-time Ironman finisher, and author of Running Strong, The Sports Doctor’s Complete Guide to Injury-Free Running for Life, will share his workout routine. Experience CrossFit basics or come practice massage and mobility techniques to loosen up tight hips and hamstrings.

Spartan Race founder and CEO Joe De Sena will deliver a keynote presentation on Wednesday, Dec. 2 from 1 p.m. to 3 p.m. titled, “Growing Beyond Traditional Running,” moderated by Mark Sullivan, executive editor of Running Insight Magazine.

The new TRE Experiential Zone, adjacent to the main hall of the Austin Convention Center, will feature a custom-designed indoor Spartan Race course for all registered TRE attendees to try for themselves. Scheduled heats will be held from the afternoon of Dec. 2 through mid-day Dec. 4.

TRX Training and ElliptiGO demonstrations, combining the best of running, cycling and the elliptical trainer, will run concurrently, according to Troy Leonard, show director.

“We’re inviting every attendee to explore how obstacle course racing (OCR), suspension training, boot camps and elliptical cycling can boost their bottom lines, not to mention their own health and welfare,” Leonard said.

Other TRE 2015 News

• Olympian Jeff Galloway will announce his endorsement of the BFF Miracle Body Buffer and will appear in booth 247 during the TRE trade show. Galloway ran with Steve Prefontaine, Bill Rodgers, Frank Shorter, and Amby Burfoot. He has become one of the nation’s leading running coaches and authors (over one million books sold), and writes a monthly page in Runner’s World magazine. His Atlanta running store, Phidippides, established in 1973, was among the very first of the running specialty stores.

• Men’s Health Radio will report directly from the floor of the show each day. Speakers, exhibitors and attendees will be interviewed from the Men’s Health Radio broadcast booth to capture the excitement of the show and the sport for listeners worldwide.

This nationally syndicated weekend radio show is heard terrestrially on 52 radio stations around the U.S. and is also available in podcast form on all major digital audio platforms including iTunes, iHeartRadio and TuneIn. The podcasts are also available on the Men’s Health website at MensHealth.com/radio.

The 10th anniversary of the TRE conference and trade show, produced by Formula4 Media, Great Neck, N.Y., will attract 900-plus specialty retailers from around the world representing 400-plus store locations. The TRE Experiential Zone is a new attraction that will complement two days of educational seminars, and a 1-1/2-day trade show featuring over 300 exhibitors including the major shoe, apparel, accessory and sports technology brands.

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Registration: www.therunningevent.com

Contact Information:

Manufacturers: Troy Leonard, show director, [email protected], 352 624 1561

Retailers: Mark Sullivan, [email protected], 646 319 7878

The Running Event is one of the top 10 fastest growing trade shows in the country according to a 2013 analysis by Trade Show Executive magazine. It was the third consecutive year (2011, 2012, 2013) TRE made the list, the “Oscars” of the trade show industry.

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