New Light My Fire Product Keeps Gear Safe, Dry and Organized

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Seattle, WA - Light My Fire identified the need for a packing concept specifically designed to be easy to squeeze into backpacks and created the Add-a-Twist™. The three-piece packing container is versatile, shockproof and waterproof to keep gear dry, safe and organized.

The three containers lock into each other and can be combined endlessly. Each container floats and has a double-sealed lid, making it waterproof and airtight, plus tough and versatile enough for the most demanding adventures.

“After research and customer feedback we identified a need and have since explored a way to deliver a product that is just as great for canoeing, boating and climbing as when popped into kid’s backpacks or for bringing your lunch to work”, says Light My Fire CEO, Calill Odqvist-Jagusch.

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With a bayonet lock for quick and easy access, the small (3.75 oz.), medium (10.15 oz.) and large (18.25 oz.) containers can be rearranged with a simple twist. As color is always important in Light My Fire products, the color options of the Add-a-Twist are inspired by the early morning haze in the forest, by the sea, and at the mountains. Dimensions: 3.6" x 11.3", weight: 13.4 oz. MSRP: $34.99

The new Light My Fire Add-a-Twist will be on display at Outdoor Retailer Winter Market 2016 in Salt Lake City at the Industrial Revolution booth #38.

About Light My Fire®
Based in Sweden, Light My Fire specializes in creating outdoor accessories that are as practical in the city as they are in the wild. From making fires with the Swedish FireSteel® to eating meals with a Spork original™ in a LunchKit™, Light My Fire products have been used by both the backyard adventurer and the backwoods survivalist. Light My Fire is distributed in the US by Industrial Revolution, a Seattle-based company that manufactures and distributes products enjoyed by outdoor enthusiasts worldwide. For additional information, visit www.industrialrev.com/light-my-fire.

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