AVEX Welcomes Freeride Legend Jeff Lenosky to Team

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CHICAGO (October 17, 2013) - AVEX®, innovator of travel mugs and water bottles for sport and outdoor enthusiasts, adds to its growing team of athletes with the addition of Jeff Lenosky, one of mountain biking’s freeride innovators and legends in the sport. 

Lenosky’s career has included downhill racing, trials, cross-country riding, and everything in between. A pioneer of urban riding, Lenosky - nicknamed “J.Lo” – holds the world record for the world’s highest bunny hop on a mountain bike at 45.5 inches. Lenosky is a two-time North American Trials Champion and nine-time medalist at NORBA Nationals, and took second at Ray's Oddball MTB/BMX Competition in 2009. He currently competes in events and performs freeride demonstrations worldwide.

“I’m stoked to represent AVEX in the cycling world,” said Lenosky. “The products are incredibly innovative, and I’m looking forward to progressing with their support.” 

Lenosky also works on product design with hardgoods sponsors and claims a signature frame and pedals developed with his design input. The freeride innovator also uses his expertise to design and construct and organize mountain biking courses and competitions around the globe. AVEX joins sponsors Shimano (Saint), Pro Components, Fox Racing Shox, Teva, Giant, Mavic, Maxxis, Bell Helmets and Skull Candy in supporting Jeff’s two-wheeled endeavors.

For more information on AVEX, please visit: www.avexsport.com.

Watch Jeff in action with AVEX’s Pecos bike bottle as he explores British Columbia’s epic trail system.

About AVEX®

AVEX® thermal mugs and hydration bottles are designed specifically for sport and outdoor enthusiasts. Many feature the revolutionary AUTOSEAL® patented technology – a press-to-sip, release-to-seal button that automatically seals between sips – while others offer the patent-pending AUTOSPOUT®technology – a press-to-release button that opens a drinking spout. Many AVEX products feature a spout shield that covers and helps protect the spout from dirt and germs as well as a clip-on handle, making them perfectly suited for the outdoor consumer. AVEX is a brand of Ignite USA, a company with a passion for great products. For more information, visitwww.AVEXSport.com

Media Contact:

Verde PR

Meghan Grabow

970.259.3555

mgrabow@verdepr.com

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