SNEWS Qs: Manduka CEO talks yoga popularity and reaching out to non-yogis
SNEWS chats with Manduka CEO about yoga's rising popularity and how to successfully reach out to non yogis.
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I love yoga and a great mat makes all the difference! I started with a cheap mat that stuck to my feet, which made switching positions a real effort. I enjoy the euphoric feeling after a great class and it really sets the tone for the next 24 hours. I have only been doing yoga for about 6 months now, one to two nights a week, but it's now an integral part of my fitness regime. I enjoy yoga so much I had my company produce a poster on Yoga Asanas to help educate new practitioners on many of the basic poses and their Sanskrit names (http://productivefitness.com/yogaasanas.aspx). There is good reason yoga has been around 3500 years!