Meeting the Accessory Challenge: Sea to Summit knocks it out of the park with merchandising strategy
SNEWS Merchandising Editor Robin Enright talks to Sea to Summit on how selling accessories goes well beyond offering a kick-ass product. When a manufacturer has a strong grip on merchandising, the partnership between vendor and retailer can be powerful.
SNEWS Merchandising Editor Robin Enright talks to Sea to Summit on how selling accessories goes well beyond offering a kick-ass product. When a manufacturer has a strong grip on merchandising, the partnership between vendor and retailer can be powerful.