Revo Debuts Vision Over Visibility Sunglass Collection In Collaboration With Bono As Part Of "Buy Vision, Give Sight" Campaign

Author:
Updated:
Original:

Eyewear brand Revo has debuted a new capsule collection of sunglasses in collaboration with U2 lead singer and activist Bono as part of the "Buy Vision, Give Sight" campaign to prevent vision impairment and blindness in more than 5 million people by 2020. 

U2 iNNOCENCE + eXPERIENCE Tour - New York

Revo will donate $10 from the sale of every pair of Revo sunglasses, including Bono's "Vision over Visibility" collection, up to a total of$10 million to the "Buy Vision, Give Sight" initiative. These funds will go to the Brien Holden Vision Institute who work around the world to provide eye care to those who cannot access or afford it.

"This is personal for me. I've been dealing with glaucoma for 20 years," says Bono in an exclusive video released today. "The Brien Holden Vision Institute is leading the fight to end the kind of blindness and vision problems that can be prevented or cured. They now have an ally in Revo, and me." He goes on to explain that without the medical care he has received, he would be blind. 

An estimated 625 million people worldwide are blind or vision impaired simply because they cannot afford, or access basic eye exams and a pair of glasses. According to the Brien Holden Vision Institute, almost 75 percent of all vision impairments can be prevented or cured with proper access to preventative eye care and treatment.

Yehuda Shmidman, CEO of Sequential Brands Group, the owner of the Revo brand, comments, "Revo's pioneering lens technology has always put eye health as a central focus and Bono's new collection is no exception. Our partnership with Bono and the Brien Holden Vision Institute supercharges our efforts and will help reach more people, in more places, much faster."

A leader in expanding access to eye care in the developing world, Brien Holden Vision Institute will use the funds to provide eye care services, including eye tests and prescription glasses, and to build sustainable eye care services where they currently do not exist by training local people to provide eye care and detect eye diseases.

"Most of us take basic eye exams for granted but millions of people around the world cannot access or afford them," says Kovin Naidoo, CEO of the Brien Holden Vision Institute. "We are committed to changing that."

"The scope of the problem is huge, but the path to progress is also in plain sight. We know we can end vision impairment and unnecessary blindness for millions of people. We also know that you can help," says Bono in the video.

ABOUT THE SUNGLASSES
The Vision over Visibility collection features Revo's pioneering lens technology and includes five frame styles inspired by Bono. Each style will retail for $249 USD and are available online at Revo.com and specialty, optical and sporting goods stores around the world. For further information, visit www.revo.com/visionovervisibility

ABOUT REVO 
Founded in 1985, Revo quickly became a global performance eyewear brand known as the leader in polarized lens technology. Revo sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. Nearly three decades later, Revo continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized eyewear in the world. Revo is a wholly-owned subsidiary of Sequential Brands Group Inc. and is manufactured under trademark license by B. Robinson, a leading manufacturer and distributor of luxury eyewear. Visit www.revo.com 

ABOUT SEQUENTIAL BRANDS GROUP, INC. 
Sequential Brands Group, Inc. (Nasdaq: SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active and lifestyle categories. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. 

For more information, please visit Sequential's corporate website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com 

ABOUT BRIEN HOLDEN VISION INSTITUTE 

Brien Holden Vision Institute is a non-profit organization dedicated to providing creative and advanced solutions to ensure the provision of vision for everyone, everywhere. 
The Institute's mission includes developing new solutions for vision care, especially refractive error and early disease detection, and to eliminate vision impairment and avoidable blindness, thereby raising the quality of life for all people, everywhere and helping to reduce disability and poverty for those in need. www.brienholdenvision.org

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/289992-Buy-Vision-Give-Sight.mp4

Related

Image placeholder title

Revo Partners With Bono to Fight Vision Impairment and Unnecessary Blindness

"Buy Vision, Give Sight" Campaign Will Help More than 5 Million People by 2020 Brien Holden Vision Institute to Implement Program with Local Partners NEW YORK, July 23, 2015 (GLOBE NEWSWIRE) -- Eyewear brand Revo and U2 lead singer Bono announced a partnership today to help ...read more

Hilco Vision Acquires Croakies® Inc.

Plainville, Mass., January 24th, 2017 - Hilco Vision - the creator of smart optical solutions since 1956 - announces today the acquisition of Croakies® Inc., the Wyoming-based originator of eyewear retainers and associated outdoor lifestyle accessories. "Hilco Vision strives to ...read more

Costa’s Motu Sunglasses Built for Adventure

Daytona Beach, Fla. – May 24, 2016 – Along the Anaa Atoll in French Polynesia, the coral rubble collects to form tiny islets, or motus, as they’re more commonly known. These tiny islands are the perfect place to relax the day away surrounded by nothing but paradise. Costa drew ...read more

Huddie RE1000 08 OR

REVO Debuts New Fall 2014 Collection

REVO Pairs Premium Sports Performance With Iconic Heritage Designs NEW YORK CITY (Sept. 2, 2014) – REVO, maker of the original performance sunglass, is expanding its product offering with the addition of five reengineered lenses and 14 new frame styles. REVO’s Fall 2014 line of ...read more

167-0101-272

Hoven Vision launches the Argonaut Series: a new wave of floatable sunglasses just in time for summer

Hoven Vision launches the Argonaut Series: a new wave of floatable sunglasses just in time for summer San Diego, CA – Integrating technical innovation with unparalleled on-the-water functionality, Hoven Vision introduces the Monix, the first in the new Argonaut Floatable ...read more

Screen Shot 2016-10-31 at 10.07.43 AM

Costa Sunglasses Partners with Backbone Media

Contact:Kara Armano, Backbone Mediakara.armano@backbonemedia.net970.963.4873 ext. 119  Bryn Kelleybryn.kelley@backbonemedia.net970.963.4873 ext. 123 DAYTONA BEACH, Fla. (October 31, 2016) – Costa del Mar, the leader in polarized sunglasses, today announces Backbone Media as its ...read more

synform1

Rudy Project Synform™ — Perfect Vision Unfolded

FOR IMMEDIATE RELEASE Denver, CO- Rudy Project, Italian crafters of performance eyewear since 1985, is taking the eyewear industry by storm with their latest sport sunglass design: the Synform™. Built upon 3 years of development with professional athletes and mechanical ...read more

Innate Persona Mobile Organizer

Innate Speaks! New to You - Part Deux. Part 2 of 3

Vancouver, B.C. July 10, 2013 - The following is the second excerpt from a transcript of an actual fake interview. It features Innate’s Managing Director, Greg Foweraker, discussing the design philosophy and product inspiration. INTERVIEWER: So you are from Vancouver – that’s in ...read more

Tilley Goes To Tilley and Gives Lots Of Tilleys Away

Alex Tilley gives away more than 350 special edition Tilley Hats to a southern Alberta hamlet with his namesake TORONTO, ONT. - Canada Day was celebrated early this year in the hamlet of Tilley, Alberta. For years, the welcome sign outside of Tilley, Alberta off Highway 1 has ...read more