MiiR Launches Crowdfunding Campaign to Expand Product Offering and Impact

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August 25, 2015 (Seattle, WA) - Seattle-based MiiR, an adventure lifestyle brand, has launched its crowdfunding campaign today to offer exclusive presale access to its new line of bags. With this expansion of the product offering, MiiR will also be expanding its impact adding education initiatives to the already existing clean water and bicycle programs.

MiiR’s collection of bags will include four styles – a 25 liter backpack, 20 liter roll top, 18 liter tote and a 1 liter pouch- each designed with versatility and function in mind so wearers can seamlessly transition between environments. The nylon exterior is durable and sleek with reflective trims, while the neoprene and coated nylon interiors are protective all neatly packaged up with sealed zippers.

Just as the purchase of every MiiR hydration vessel provides clean water to someone in need, and the purchase of every MiiR bike helps provides a bike to a person in need of access to employment or school, every new MiiR bag will empower students with access to education. Education breaks the cycle of poverty, provides new ways of problem solving, and equips students to develop and achieve dreams. With this motivation, MiiR designed a line of bags made to go where you go and empower your daily endeavors.

MiiR partners with nonprofit organizations that invest in global educational programs. These programs align with MiiR's goals of investing in projects of infrastructure, learning resources (such as curriculum, in-school meal programs, etc), student scholarships and teacher development.

To support the campaign and preorder a bag, visit miir.com/education. Consumers will also be able to view a video on the collection and read more about the technical specs and impact. Backers will be the first to receive the new bags, available at a discounted price for the first 60 days of pre-sale.

https://vimeo.com/136256498

For further information, please visit www.miir.com/education or contact:

Jenny Cavaioli

Elle Communications (on behalf of MiiR)

jenny@ellecomm.com

About MiiR

Since 2010, MiiR has been united around the simple idea of creating amazing products that change the world. Their goal is to produce highly functional, aesthetically beautiful gear that serves a two-fold purpose: to allow people to get out and explore the world around them, and in turn help support people in need by providing access to empowering solutions. MiiR is dedicated to this social entrepreneurship model - uniting peoples’ wants with others’ needs. With every MiiR hydration vessel purchased, one person in need is provided access to clean drinking water for one year. With every MiIR bicycle purchased, another is given to a person in need. MiiR will soon be expanding their product and giving line to include bags and education.

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