NWAC season kickoff event to be held Saturday, Oct. 10, 2015 at evo
Seattle, Wash. (Sept. 30, 2015) – Line, makers of innovative, athlete-driven skis, is proud to announce its partnership with the Northwest Avalanche Center (NWAC). As part of the partnership Line will provide ski equipment for NWAC field staff and help promote the dissemination of avalanche information and education including Snowbash, a season kickoff party held on Saturday, Oct. 10, 2015 at evo in Seattle, Washington.
“Now that Line has officially entered the backcountry ski market we want to support those individuals who work hard to inform the public about backcountry avalanche conditions,” said Line Global Brand Director Josh Malczyk, “Of course the gear people use to enjoy the backcountry is important, but nothing is more important than checking the avalanche forecast on a regular basis so travel can be as safe as possible.”
The new Line Sick Day Tourist ski, Snake Skins and Pollard Paint Brush adjustable length ski pole were chosen by NWAC for their lightweight, durability and exceptional downhill performance. It will allow the NWAC team to climb, traverse and descend easily and efficiently when performing regular avalanche assessments.
“Line’s new backcountry ski gear will help our team travel efficiently in and around avalanche terrain this winter while we evaluate the snowpack,” said NWAC Program Director Scott Schell. “Having Line’s support getting the word out about avalanche conditions for backcountry users will also be a huge step in the right direction to create more awareness of backcountry dangers.”
Join the NWAC and Line for Snowbash at evo Seattle Saturday, Oct. 10, 2015 from 5pm-10pm. Attendees will have the chance to win some new gear from Line, enjoy food from Peach & the Pig food truck, beer from Pyramid, Fremont, and Aslan Brewing and live music from DJ OCNotes. Proceeds from the event will benefit the Northwest Avalanche Center.
From the ashes of a dilapidated skiing world full of straight, stiff & un-fun skis, LINE was born in ‘95 with the one mission to grow and rejuvenate skiing by building innovative, high performance, athlete driven ski products to support the next generation of skiers, no matter the young or young-at-heart. In summary, our goal has always been to make skiing MORE FUNNER.
The Northwest Avalanche Center (NWAC) is a collaborative effort between the US Forest Service Northwest Avalanche Center and the non-profit Northwest Avalanche Center. The mission of NWAC is to save lives and reduce the impacts of avalanches on recreation, industry and transportation in the Cascade and Olympic Mountains of Washington and northern Oregon through mountain weather and avalanche forecasting, data collection and education.
Media Contact: Alex Hunt | Verde Brand Communications | firstname.lastname@example.org