Ledlenser Adopts New Logo and Brand Standards

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Ledlenser Adopts New Logo and Brand Standards

Portland, OR - July 25, 2016Ledlenser, a Leatherman Tool Group, Inc. company, is pleased to announce the launch of its new logo and brand standards. The company’s new look will be phased into consumer-facing materials starting in the Summer 2016.

The new Ledlenser logo has been adjusted to portray:

  • Simplicity
  • Distinctiveness
  • Memorability
  • Comprehension

The written brand name has also been updated from LED LENSER to Ledlenser. The change helps to differentiate the brand name from its LED technology, as well as more clearly illustrating the proper pronunciation of the brand name.

About Ledlenser

Ledlenser, a Leatherman Tool Group, Inc. company, produces lights and headlamps for everything from camping, diving, running, hunting and fishing to industrial trades, DIY and law enforcement. Sizes range from keychain to 1500+ lumen heavy-duty defense lamps. MSRP ranges from $15.00 to $700.00 USD. All lights are backed by a five-year warranty. For more information about Ledlenser visit www.ledlenser.com or facebook.com/ledlenserusa.

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