REI amends customer return policy June 5, 2013 Customers won’t be able to return those seven-year-old hiking boots to REI just because they don’t fit anymore.
Sierra Designs scraps existing product lineup in reboot for 2014 May 19, 2013 SNEWS brings you an exclusive first look at the strategy behind Sierra Designs' upcoming remake of the 48-year-old brand. There were no sacred cows, even recent award-winning products got chucked out the window in this reboot.
Women and marketing: Why gender-specific plans don’t work November 10, 2013 SNEWS Merchandising Editor Robin Enright talks about the importance to include women in overall marketing strategies rather than just targeting them.
Education and equipment required: Group says 18-24 year olds face biggest avalanche risk in backcountry December 2, 2014 0Comments Project Zero targets youth in avalanche death prevention effort. Plus, find out the latest retailer/rep winter safety education resource.
Watch the people: Predict the top outdoor brands for 2015 and beyond November 26, 2014 0Comments One of the best predictors of a brand’s success or direction isn’t so much their products, but the people behind the products.
Kenji Haroutunian out as Outdoor Retailer show director November 5, 2014 2Comments Emerald Expositions group sales director, Marisa Nicholson, to replace Haroutunian as show director.
Ben Lockett, Ascent CRM sales VP, discusses the power of customer data for outdoor brands and retailers November 2, 2014 0Comments An example of smart digital marketing? "We recently tested gender-based email and found that click-to-open rates saw an 18 percent lift for females se
Understanding your yoga studio’s signature story October 29, 2014 0Comments Similar to the elevator pitch to a total stranger, the signature story of yourself and your business tells a tale of transformation in your life.
Latest News & Press Releases
Education and equipment required: Group says 18-24 year olds face biggest avalanche risk in backcountry
Watch the people: Predict the top outdoor brands for 2015 and beyond
Kenji Haroutunian out as Outdoor Retailer show director
Ben Lockett, Ascent CRM sales VP, discusses the power of customer data for outdoor brands and retailers
Understanding your yoga studio’s signature story