Ben Lockett, Ascent CRM sales VP, discusses the power of customer data for outdoor brands and retailers
An example of smart digital marketing? "We recently tested gender-based email and found that click-to-open rates saw an 18 percent lift for females seeing female creative," Lockett said.
An example of smart digital marketing? "We recently tested gender-based email and found that click-to-open rates saw an 18 percent lift for females se