Whew! Another Outdoor Summer Market is in the books and your office is now filled with notes, flash drives and swag from the show.
So, how do you wrap head around all you experienced at the show. The O.R. Daily editions, Days 1-4 is a great start. Catch up on all the top products and trends, plus relive our live coverage of events and breaking news at the show. Download the free, tablet-friendly digital editions below.
Day 1, Aug. 5, 2015
Fresh off setting a new Appalachian Trail speed record, ultra-running legend Scott Jurek visits Outdoor Retailer and is on our Day 1 cover. He talks to us about his feat and what it says about the new outdoors. Hint: it’s more than just speed and breaking records. Plus: More news, including a new, smaller OIA board, and coverage from Tuesday’s Open Air Demo at Pineview Reservoir.
Day 2, Aug. 6, 2015
Our Day 2 cover comes direct from China … OK, we made a rough translation … as we explore the rising tide of overseas manufacturers selling outdoor products direct from their home countries to U.S. customers via sites like Amazon.com. Talk about cutting out the middle men. The results are super cheap prices, but nearly zero branding, customer service or warranties. Will your customers be buying?
Day 3, Aug. 7, 2015
Meet Amy Roberts, OIA’s new executive director, with an extensive background in outdoor retail and government affairs — a good balance for an evolving industry. We ask her where specialty retail goes next.
Day 4, Aug. 8, 2015
For the final day of the show, we look at the rising lifestyle/social trend in outdoor design and products. Retailers are well versed in shopping technical gear at the show; now there’s more to consider.
And remember, Winter Market is right around the corner, as show organizers moved the event up two weeks, which will start with the All Mountain Demo on Wednesday, Jan. 6 and continue with the trade show from Thursday, Jan 7 through Sunday, Jan. 10.