REI amends customer return policy June 5, 2013 Customers won’t be able to return those seven-year-old hiking boots to REI just because they don’t fit anymore.
Women and marketing: Why gender-specific plans don’t work November 10, 2013 SNEWS Merchandising Editor Robin Enright talks about the importance to include women in overall marketing strategies rather than just targeting them.
FTC warns outdoor industry on “Made in USA” claims October 22, 2013 SNEWS looks at why many outdoor brands may soon have to give up their "Made in the USA" claims.
It's Outdoor Retailer week: Prep for the show with the O.R. Daily Day 0 Preview January 18, 2015 0Comments Download your free copy of the Outdoor Retailer Winter Market 2015 O.R. Daily Day 0 Preview here.
Kenji Haroutunian out as Outdoor Retailer show director November 5, 2014 2Comments Emerald Expositions group sales director, Marisa Nicholson, to replace Haroutunian as show director.
Ben Lockett, Ascent CRM sales VP, discusses the power of customer data for outdoor brands and retailers November 2, 2014 0Comments An example of smart digital marketing? "We recently tested gender-based email and found that click-to-open rates saw an 18 percent lift for females se
Understanding your yoga studio’s signature story October 29, 2014 0Comments Similar to the elevator pitch to a total stranger, the signature story of yourself and your business tells a tale of transformation in your life.
Steady hand: Eagle Creek founder Steve Barker to steer OIA in interim October 23, 2014 0Comments SNEWS talks to Steve Barker on why he took the temporary job, plus how OIA can do a better job at fostering collaboration.
Latest News & Press Releases
It's Outdoor Retailer week: Prep for the show with the O.R. Daily Day 0 Preview
Kenji Haroutunian out as Outdoor Retailer show director
Ben Lockett, Ascent CRM sales VP, discusses the power of customer data for outdoor brands and retailers
Understanding your yoga studio’s signature story
Steady hand: Eagle Creek founder Steve Barker to steer OIA in interim