New Fitness Studio Association Created;
SPRI, Other Industry Leaders, On Board
(CHICAGO, ILLINOIS, LIBERTYVILLE, IL – October 15, 2013) – Providing an impressive roster of benefits, minimal cost, and focusing on the business of running a fitness studio, the Association of Fitness Studios (AFS) launched today with the support of some of the fitness industry’s leading brands.
Among those brands is SPRI Products, one of the founding AFS partners. “Independent studios are making a big difference in our industry,” said Herb Flentye, Chief Executive Officer of SPRI, “and SPRI is excited to be partnering with AFS which is providing support and services to this dynamic and fast-growing segment of the industry.”
As its tagline suggests, “Helping great fitness professionals become even greater business owners,” AFS has recognized this major industry trend of the development of freestanding fitness studios of many types and varieties. A commonality is these small businesses -- opened by top-line fitness professionals – can benefit greatly from the sharing of business ideas and best practices.
“Most of the challenges of studio ownership are universal,” said Brad Elson, co-founder and CEO of AFS. “Through sharing of best practices and delivery of the tools necessary to enhance management efficiency, marketability, and profitability, AFS is the direct link between studio owners, suppliers, fitness professionals, and consumers - connecting all segments of this vibrant industry.”
AFS offers three primary membership categories: Studio, Professional, and Associate (Vendor).
“Support from SPRI and many other companies has enabled us to develop programs and services that are relevant to today’s studio owner or developer,” said Elson. “The input of industry leaders like SPRI has been critical to our early success.”
As a marketing partner for AFS, SPRI is spreading the word that there’s a new player in the industry – one who’s mission is to help fitness professionals continue their dream of entrepreneurship.
AFS benefits and programs are wide and varied, in five basic categories: Money-Saving Programs, AFS Academy (expert advice), Community Connect, News & Events, and Get More Customers.
In addition, every new, annual member of AFS receives a copy of the eBook STUDIO SUCCESS - AFS’ Authoritative Guide to Owning and Operating a Fitness Studio commissioned by AFS and authored industry expert Stephen Tharrett.