Outdoor Industry Association Introduces #MyOutdoorStory Campaign


Outdoor Industry Association Introduces #MyOutdoorStory Campaign

OIA invites Outdoor Retailer attendees to step into a gondola sound booth to record stories and perspectives about the outdoor industry and initiatives

Boulder, CO (December 29, 2015) - Outdoor Industry Association® (OIA) announces the #MyOutdoorStory campaign, launching at Outdoor Retailer Winter Market 2016 and continuing through the year. OIA encourages trade show attendees to take time during the show or at OIA’s happy hours to visit the OIA gondola sound booth and record their stories.

Inspired by StoryCorps– America’s oral history project – to capture and share the outdoorist’s passions, purpose, individual stories and points of view, the #MyOutdoorStory project will focus on why and how people got into the outdoor industry, America’s public lands and the intricacies and importance of a sustainable supply chain. The OIA gondola sound booth will be available onsite on a first-come-first-served basis to capture individual stories. An online storytelling option is also for a short time after the ORWM. OIA will archive individual stories on the OIA website.

Where: OIA Booth #BRL200 at Outdoor Retailer Winter Market 2016

What: Tell your outdoor story in the OIA gondola sound booth

When: Days 1 – 3 from 9am to 6pm with happy hours* from 4:30pm – 6:00pm and on Day 4 from 9am – 12pm

*OIA encourages you to BYOV. If you bring your own vessel, OIA will fill it with beer and make a donation to the Outdoor Foundation. OIA will also have pints on hand for sale, and all sales will go to the Outdoor Foundation.

Be a part of documenting what the outdoor industry’s narrative: Join us at the Outdoor Retailer show, online or on social media with #MyOutdoorStory.

Outdoor Industry Association

Based in Boulder, CO, with offices in Washington, D.C., Outdoor Industry Association is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 employees of manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information, visit: www.outdoorindustry.org or call 303.444.3353.


Media Contact:

Todd Walton

Outdoor Industry Association