Optic Nerve Eyewear “Flips Off” Conventional Thinking with New Line of Interchangeable Lens Sunglasses

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Booth #32055

Wheat Ridge, Colo., July 6, 2016 - Optic Nerve Eyewear makes a loud statement in the eyewear industry with the introduction of its ‘Flip Off’ series featuring a radically simple lens changing system.

The company has developed a series of sunglasses around a new quick release design, dubbed the Flip Off. It's surprisingly simple: with one hand, press a small lever on the temple to release the lens while holding the edge of the lens with the other hand. Then slide the new lens in until a click is heard. Clean. Quick. Done.

Most interchangeable lens systems require the user to manhandle the frame and lenses, leaving behind oily fingerprints. Methods for removing lenses are inconsistent and are rarely intuitive. Users are often unsure if the lenses are secure after they have been changed. The hassle of the whole process leads to some people not using the interchangeable feature at all.

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“It’s a problem as old as interchangeable sunglasses themselves,” Product Developer and Vice President, Tom Fox says. “Everyone needs to try the Flip Off system for themselves and ‘give the finger’ to time and effort spent struggling to change lenses.”

A noteworthy style in the Flip Off Series is the Nightcrawler (featured above). This style was designed to cater to those who want one versatile pair of shades to function in both active and casual settings. With technical features including multiple lenses for varying light conditions, an anti-fog coating, and rubber nose bridge pads, the Nightcrawler is extremely functional for the active lifestyle. However, The styling of the frame was inspired by casual fashion trends so that the shades can be worn anywhere from the trail to the bar.

Other Features in this series include:

  • High impact polycarbonate lenses meet ANSI Z80.3 standards
  • Temple length is minimized for broader range fit, as well as less hat/helmet impact
  • Bridge "span" area is reduced to open up peripheral field
  • Adjustable bridge component is ergonomically positioned for maximum adaptability to a wide range for face shapes and sizes
  • Lenses are 100% UV ABC and Class 1 Optical standards. high impact Polycarbonate
  • Lenses have washable anti fog coating.
  • Hydrophilic rubber parts grip even when moist; think perspiration
  • Lenses have C&C venting to increase air circulation
  • Frame is TR90 Grilamid nylon for enhanced comfort/durability/memory/resilience

*some of these samples may slightly alter by final production.

Optic Nerve will reveal the entire four-style Flip Off series at Outdoor Retailer Summer Market 2016. To receive a product demo, visit Optic Nerve at Booth #32055. The Flip Off Series will be featured in Optic Nerve’s 2017 collection.

The lens changing system found in the new Flip Off Series is so simple, it’s revolutionary.

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About Optic Nerve

Independently owned and firmly rooted in Colorado for over three decades, Optic Nerve Eyewear is committed to supporting communities worldwide by getting people excited to enjoy the outdoors. As a leader in the sunglass trail sports market, Optic Nerve Eyewear is the official eyewear partner of the National Interscholastic Cycling Association and XTERRA, the nation’s premier off-road triathlon and trail running series. All Optic Nerve Eyewear sunglasses and goggles are backed by a lifetime warranty. To learn more, visit them online at www.opticnerve.com.

Media Contact

Aly Pelchat/Optic Nerve

alypelchat@mountainshades.com 303.292.2720

Beth Cochran/What’s Up PR

Cochran@whatsuppr.com 406.579.7909

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