KELTY® DEBUTS “BUILT TO WANDER” LINE FOR “GRAB ‘N GO” SPONTANEOUS OUTDOOR ADVENTURES FOR SPRING 2017
Built for Women Significantly Expands Product Offerings; Proprietary Kinesis™ Hipbelt Backpack Suspension Provides Best-in-Class Comfort
BOULDER, COLO. (July 26, 2016) – Kelty®, one of the first brands to capture the heart of the new outdoor enthusiast, will debut its Build To Wander line for Spring 2017. Built to Wander has wide ranging practical solutions for enjoying outdoor pursuits including music festivals, soccer games and family nights under the stars. Reinforcing its commitment to provide products Built for Women, by Women, Kelty will expand its offerings engineered to reflect women’s specific needs through product design, look and feel. Lastly, Kelty will introduce its proprietary Kinesis™ Parallel-Pivot Hipbelt, the result of four years of research resulting in best-in-class backpack comfort. Kelty will show its line at booth #24027 at Outdoor Retailer Summer Market, Aug. 3-6, in Salt Lake City.
“Millennials, a driving force in the outdoor category now, are more interested in engaging in a variety of outdoor activities,” commented Laura Sands, marketing manager at Kelty. “Built to Wander specifically addresses this changing definition of outdoors. In addition, the women’s market continues to be a priority for Kelty. Consumers will see a wider variety of products with a female-specific fit, designs accommodating a women’s physique and brighter, on-trend colors. Lastly, the Kinesis™ Parallel-Pivot Hipbelt is an exclusive suspension system providing more effective weight carry and greater stability, setting a new industry standard for comfort.”
Built to Wander
Kelty’s Built to Wander line includes tents/shelters, packs/organizers, sleeping bags/blankets, outdoor furniture and accessories focused on ease of use and convenience. The Sunshade, for every day shade protection, is a three-legged structure with a moveable sidewall built for flexibility and comes with a backpack carry bag. The Bestie Blanket comes with a stuff sack, has a 210T Polyester Taffeta Shell, 190T Poly Pungee Liner and is a perfect sized fit for lounging around the campfire. The Rover Tent is a classic pup tent revamped with updated materials with a nostalgic A-frame design. The Shindig Blanket has a two-in-one blanket design with a hide-away pocket and a built-in webbing carry handle.
Building upon increasing consumer demand, Kelty is adding to its popular line of convenient, lightweight, comfortable camp furniture. The Low-Love Mesh Seat, accommodating two, uses mesh backing that keeps air flowing. The new mesh design is also available in the Lowdown Mesh Chair.
Kelty has built an extended line of totes for a variety of activities, including the Hyphen Pack-Tote. The Hyphen Pack-Tote is a quick change Pack-to-Tote carry with padded AirMesh shoulder straps and an external water bottle pocket; it is available in five colors/prints.
The biggest technical enhancement for this season is the Kinesis™ Hipbelt, which adjusts with every step. The hipbelt moves with the user and independently from the pack, keeping the pack centered. The Kinesis™ Hipbelt complements Kelty’s PerfectFIT™Suspension, providing customized comfort with on-body adjustment options. The third proprietary technology is the FeatherFIT™Suspension which is extremely lightweight, has a suspended AirMesh back panel with a perimeter frame and is streamlined, with the lumbar and hipbelt integrated into the suspended back panel.
Kelty’s tried and trusted trail packs meet a streamlined design in the Revol and Reva W (for women) backpacks, for longer trips or weekend getaways. Each pack features a PerfectFIT™ Suspension and the Kinesis™ Hipbelt for optimal comfort and carry and both are available in two sizes. Shared features include: top loading, front-load pocket with organization, trap door sleeping bag compartment, an external hydration sleeve, ice axe/trekking pole loops, stretch water bottle pockets and hipbelt pockets. The SiraW, also for women, is lightweight and streamlined for going the distance. It has “shark’s mouth” loading access, an external hydration sleeve and FeatherFIT™ Suspension.
Kelty is introducing the Sine sleeping bag with 800 fill DriDown™, its lightest bag, weighing less than three pounds, with dual venting and a built-in pillow pocket. DriDown is down treated with a molecular level polymer creating a hydrophobic finish on each individual down plume. This finish allows DriDown to stay dry longer, loft better and dry faster than regular down. The Sine series has an arc zipper system, a natural fit footbox, a mesh storage sack and a stuff sack included.
Focusing on temperature personalization, Kelty is introducing the Tru.Comfort Doublewide accommodating two people. Highlights include: two built-in blankets, an oversized hood and oversized fit, a zip-off top layer and a stuff sack included. Finally, the Rambler, ideal for any adventure, from camping to music festivals, features a comfort-tuck zipper system and a semi rectangle fit. The Rambler unzips completely for use as a blanket and comes with a compression stuff sack.
This season’s tents, a hallmark category for Kelty, pays homage to the brand’s rich heritage. The Horizon2 is Kelty’s lightest two-person tent and is easy to set up with an attached stargazing fly. The Camp Cabin is sleek, roomy and easy to assemble, offering a big cabin-like design for larger groups or simply for extra space.
In addition, Kelty will debut a new look with the backpacking-friendly Gunnison Tent, with footprint included. Available in four sizes, the Gunnison has updated features, offering more room and enhanced ease-of-use for quick setup and breakdown. The H2Go, a multi-function privacy shelter and shower, is easy to set up, has a freestanding design, and a mesh ceiling with wall pockets to keep essentials close by.
Welcome to KELTY BUILT.
Kelty is one of the most iconic outdoor gear companies that has been the “go to” brand since its founding in 1952. Kelty forever changed the world of backpacking with the first external aluminum frame backpack. Today, Kelty, known for its durability and incredibly loyal customers, has expanded its product offerings to address the evolving definition of the outdoors. Kelty has worked to make outdoors more accessible for everyone by creating high quality equipment to complement any active, outdoor lifestyle whether this is an overnight in Yosemite, attending an outdoor concert or watching a weekend soccer game. Kelty proudly offers a wide range of functional and durable packs, tents, sleeping bags, luggage, and family camping gear for anybody interested in just about any outdoor adventure. Kelty’s goal is to deliver proven gear that’s innovative, uncomplicated and built to last.
KELTY. BUILT TO ENDURE.
Contact: Allison Keller, CGPR
781-639-4924, Ext. 112