Bozeman, MONT., July 23, 2013 – There’s a new “aha!” moment in marketing. It occurs with the successful execution of a real-time, converged marketing campaign. It’s a strategy that MercuryCSC’s Vice President of Converged Media, Mike Geraci, will explore and demonstrate during his seminar at the Outdoor Industry Association’s ”Outdoor University.”
On Thursday, August 1st at 3 p.m., Geraci will lead a seminar called Converged Media: Brand Marketing in Real Time. Drawing from work with MercuryCSC’s travel and outdoor industry clients, the presentation will explore each step of a successful real-time marketing campaign as it is built and simultaneously executed across earned, owned and paid media channels.
The seminar is a first-hand opportunity for marketing executives to learn how to develop, manage and execute converged media strategies with their own internal team or agencies, and will draw from two successful converged campaigns MercuryCSC executed this summer, as well as other examples of brands in the outdoor industry.
‘’Our goal is to help bring some clarity to what ‘converged’ means and to bring some focus and sanity to what can be an exercise in cat herding” said Geraci. “’It’s a chance to learn the tools and tactics to create an “aha!” moment for your own brand.”
During the seminar, Geraci will launch a converged campaign to illustrate how to maximize the visibility and impact of real-time marketing.
For more information about the seminar and to learn what Geraci has planned, please visit MercuryCSC’s blog at http://mrcry.us/127fN2b. The Outdoor University seminars will take place at the Salt Lake Marriott Downtown July 30 - August 2, 2013.
MercuryCSC is a leading creative voice in the geotourism and outdoor industries. At MercuryCSC, Geraci and his team have evolved marketing strategy, connecting consumers who value travel, outdoors and the community with authentic brand messaging. MercuryCSC, fueled by its proprietary research panel and team of emerging media, creative and public relations experts, boasts Effie-award-winning excellence. The agency’s work receives ongoing recognition from HSMAI, and Outside Magazine recently ranked MercuryCSC as the #4 best place to work in the U.S.