Cascade Designs® , Inc., the Seattle-based industry leader in the design and manufacture of premier outdoor equipment, is pleased to announce the appointment of Lathrop Associates as the company’s new sales agency of record for the New England region.
Lathrop Associates will manage the company’s flagship outdoor brands—Therm-a-Rest® , MSR® , SealLine® , Platypus® , E-Case® , PackTowl® Hummingbird™ and Tracks® —for the New England region, including Connecticut, Rhode Island, Massachusetts, New Hampshire, Vermont and Maine.
“Lathrop Associates is a great fit for Cascade Designs. The fact that they bring experience on both the vendor and Independent rep side of the business will be a huge asset to our retailers in the region. They are technically minded with a solid reputation in New England and will represent Cascade Designs’ storied history and its extensive array of outdoor products well,” said Chris Lowe, Cascade Designs’ U.S. Sales Manager Eastern Region.
Lathrop Associates has more than 25 years of experience within the outdoor industry and New England’s retail network. The agency focuses on higher-end technical brands and products that pursue distribution primarily within the traditional outdoor arena via retail, catalog, and web channels.
About Cascade Designs®
For forty years, Seattle-based Cascade Designs, Inc. has led the outdoor industry in designing innovative, useful and long-lasting equipment, manufacturing the majority of products in their Seattle, U.S.A. and Cork, Ireland facilities. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove, Cascade Designs has developed products that explorers, travelers, adventurers, outdoor enthusiasts and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information on Cascade Designs or links to our premium brands: Therm-a-Rest®, MSR®, Platypus®, SealLine®, E-Case®, Hummingbird™, PackTowl® and Tracks®, please visit www.cascadedesigns.com or call us at 1-800-531-9531.