REI amends customer return policy June 5, 2013 Customers won’t be able to return those seven-year-old hiking boots to REI just because they don’t fit anymore.
Sierra Designs scraps existing product lineup in reboot for 2014 May 19, 2013 SNEWS brings you an exclusive first look at the strategy behind Sierra Designs' upcoming remake of the 48-year-old brand. There were no sacred cows, even recent award-winning products got chucked out the window in this reboot.
Outdoor Real Estate: Arc’teryx, Timberland, Ibex, Marmot, Stio and Lucy all open new brand stores; Backcountry.com debuts distribution out east; and more … October 12, 2012 Find out who's opening new stores, expanding and making location moves in the outdoor industry.
Ben Lockett, Ascent CRM sales VP, discusses the power of customer data for outdoor brands and retailers November 2, 2014 0Comments An example of smart digital marketing? "We recently tested gender-based email and found that click-to-open rates saw an 18 percent lift for females se
Understanding your yoga studio’s signature story October 29, 2014 0Comments Similar to the elevator pitch to a total stranger, the signature story of yourself and your business tells a tale of transformation in your life.
Timberland terminates GoLite trademark; GoLite moves to liquidate unless competing bid arises October 27, 2014 2Comments GoLite sold trademark to Timberland in 2006. License terminated following last week's GoLite bankruptcy filing and unpaid bills.
Steady hand: Eagle Creek founder Steve Barker to steer OIA in interim October 23, 2014 0Comments SNEWS talks to Steve Barker on why he took the temporary job, plus how OIA can do a better job at fostering collaboration.
Industry reacts: Who should be the next OIA permanent leader? October 23, 2014 0Comments We ask industry stakeholders what type of person they'd like to see next lead the Outdoor Industry Association. Do the person need to be core outdoor?
Latest News & Press Releases
Ben Lockett, Ascent CRM sales VP, discusses the power of customer data for outdoor brands and retailers
Understanding your yoga studio’s signature story
Timberland terminates GoLite trademark; GoLite moves to liquidate unless competing bid arises
Steady hand: Eagle Creek founder Steve Barker to steer OIA in interim
Industry reacts: Who should be the next OIA permanent leader?