Mountain lodging seeing summer uptick out West

Summer occupancy and revenue figures at mountain destinations across the Rocky Mountains and West are up and trending positive for a strong summer.
Author:
Updated:
Original:

Summer occupancy and revenue figures at mountain destinations across the Rocky Mountains and West are up and trending positive for a strong summer, officials at Denver-based DestiMetrics said this week.

It’s welcome news for the region that has battled recent forest fires, floods and the temporary shutdown of the National Parks, while still managing to increase the summer figures three years in a row.

This year’s summer season is off to a good start, ironically thanks to the long winter winter, said DestiMetrics Director Ralf Garrison.

“The ski season lingered well into May, and at some resorts that extended their ski season, and early enthusiasm for summer vacations and milder conditions may have had a favorable impact on other resorts,” he said. May occupancy levels were up 8 percent and revenue rose 14.3 percent from a year ago.

Looking ahead, occupancy based on reservations for May through October 2014 is expected to rise 7 percent with revenues forecasted up 11.8 percent. Plenty of snowpack in the Rocky Mountains, particularly Colorado, is forecasted to make for a good wildflower season in the mountains as this Wall Street Journal article points out.

But it’s not all rosy out West, said DestiMetrics’ Director of Operations Tom Foley.

“Although the U.S. economic indicators we track have been consistently positive in the past few months, we can’t put on blinders about possible dampers to the summer travel season,” he said. “We know geo-politics are driving up fuel prices, cutting into discretionary money for lodging, shopping and activities while traveling, and potentially shortening stays.”

The continued drought in California and other Southwest regions could also affect tourism either by lower recreational water levels, or increased wildfire potential.

“Overall, the summer season from May actuals to bookings through October, is very strong,” Garrison said. “And one thing we have learned in the past six years of tracking mountain destinations is that visitors to these resorts are resilient; it seems that when times are bad, they ‘need’ a vacation and when times are good, they ‘deserve’ a vacation.”

Data for western resorts is derived from a sample of approximately 290 property management companies in 19 mountain destination communities, representing approximately 27,500 rooms across Colorado, Utah, California, Nevada, Oregon and Wyoming.

--David Clucas

Related

Lone_peak_thumb_071911.jpg

Mountain destination occupancy remains strong through summer

In the most recent data compiled by the Mountain Travel Research Program (MTRiP), analysts found that despite current economic uncertainties, lodging occupancy in western mountain destinations continues in an upward arc toward pre-recession levels. While nightly room and lodging ...read more

SnowyVail

Holiday cheer: Two industry reports indicate strengthening outdoor/wintersports consumer

Call it an early Christmas gift. Two recent industry reports indicate a stronger outdoor and wintersports customer heading into the holiday season, fueled by economic optimism and some early signs of winter weather. With a relatively short amount of 26 shopping days between ...read more

Lodging_mtrip_thumb_041911.jpg

Steady snow piles up 6 percent increase in mountain lodging

Mountain resort occupancy rebounded on the strength of deep snow this season according to the Mountain Travel Research Program, or MTRiP. But some destinations showed more resiliency than others. “A slowly improving economy and excellent snow conditions across much of the country ...read more

ORSM15_Preview_Tents

Outdoor Retailer Summer Market 2015 Preview: Tents

Leading up to Outdoor Retailer Summer Market 2015, SNEWS is previewing some of the top trends and new products you’ll see at the trade show and Open Air Demo in Salt Lake City, Aug. 4-8. You can access all these articles and more in our O.R. Daily Day 0 edition. Tents are ...read more

WestCoastShippingPorts

West Coast port issue resolved, but delays will linger for industry

West Coast port workers are back on the job with a new five-year contract, but after months of work slowdowns and stoppages, it will likely take another two months to catch up on the backlog of shipping containers, analysts say. The outdoor industry won’t be immune to the ...read more

Shopping_Bag.jpeg

Summer’s off to a good start for outdoor retailers; find out what’s selling

While next week’s solstice marks the official start to the season, outdoor retailers really get their first taste of summer over Memorial Day weekend. For many, the holiday is a harbinger for how the summer season might play out in regard to sales. We caught up with several ...read more

ColumbiaBrands2

Columbia, Prana, Sorel 1Q sales shine; Mountain Hardwear lags

Columbia Sportswear (Nasdaq: COLM), parent to its namesake brand, Mountain Hardwear, Prana, Montrail and Sorel, reported another record quarter thanks to its Prana acquisition, strong North American sales and a recovering European market. First-quarter 2015 sales rose 13 percent ...read more

Jarden Outdoor

Marmot, K2, Coleman parent sees tepid 3Q outdoor sales

Jarden (NYSE: JAH) reported minimal third-quarter 2014 gains for its Outdoor Solutions group, which includes Marmot, K2, Coleman, Backcountry Access and Marker Volkl among others. Third-quarter sales rose 1.3 percent from the same period a year ago to $679.1 million. Operating ...read more

Jarden Outdoor

Parent to K2, Marmot sees 1Q outdoor sales slip, takes conservative outlook for winter 2014/15

Jarden Corp. (NYSE:JAH), parent to Marmot, K2, Coleman and Backcountry Access and other outdoor and wintersports brands, saw its outdoor segment sales slip 1.6 percent for the first quarter 2014, as there was less leftover ski inventory to sell late in the season, officials said. ...read more