REI amends customer return policy June 5, 2013 Customers won’t be able to return those seven-year-old hiking boots to REI just because they don’t fit anymore.
2012/13 SNEWS FitBiz Retailer Report: Store counts rise for first time in six years May 5, 2013 For the first time since 2007, the number of U.S. specialty fitness retail stores increased year-over-year, ending a six-year slide set off by the great recession and a changing consumer landscape.
Women and marketing: Why gender-specific plans don’t work November 10, 2013 SNEWS Merchandising Editor Robin Enright talks about the importance to include women in overall marketing strategies rather than just targeting them.
REI taps 5,000 of its customers as brand ‘advisors’ December 9, 2014 0Comments As outdoor retail leader grows, it looks to maintain connection its with consumers. Can a larger REI also remain small and local?
Gear and beer: Outdoor retailers offer in-store brews to tap more traffic November 11, 2014 3Comments Outdoor retailers and craft brewers are teaming up on shopping experience that e-commerce can't offer.
Kenji Haroutunian out as Outdoor Retailer show director November 5, 2014 2Comments Emerald Expositions group sales director, Marisa Nicholson, to replace Haroutunian as show director.
Ben Lockett, Ascent CRM sales VP, discusses the power of customer data for outdoor brands and retailers November 2, 2014 0Comments An example of smart digital marketing? "We recently tested gender-based email and found that click-to-open rates saw an 18 percent lift for females se
Understanding your yoga studio’s signature story October 29, 2014 0Comments Similar to the elevator pitch to a total stranger, the signature story of yourself and your business tells a tale of transformation in your life.
Latest News & Press Releases
REI taps 5,000 of its customers as brand ‘advisors’
Gear and beer: Outdoor retailers offer in-store brews to tap more traffic
Kenji Haroutunian out as Outdoor Retailer show director
Ben Lockett, Ascent CRM sales VP, discusses the power of customer data for outdoor brands and retailers
Understanding your yoga studio’s signature story