OR Summer Market: Paddlesports Wrap-up
In the paddlesports section during this year's Summer Market, the emphasis was very much on rec boating and touring, rather than hard-core whitewater paddling. After all, rec and touring hold the real growth potential in the market, and manufacturers are trying to offer products that provide an easy entry into paddling. At the same time, companies worked to offer products that were not only affordable, but more performance oriented.
In the paddlesports section during this year's Summer Market, the emphasis was very much on rec boating and touring, rather than hard-core whitewater paddling. After all, rec and touring hold the real growth potential in the market, and manufacturers are trying to offer products that provide an easy entry into paddling. At the same time, companies worked to offer products that were not only affordable, but more performance oriented.