Werner Paddles-redesigns Stand Up Paddle line for 2016.

Author:
Updated:
Original:

9/1/2015

Werner Paddles

Sultan, WA USA

Werner Paddles. Announces a complete redesign to the Stand Up Paddle line.

Investing energy and dollars, both on the water and in the R&D shop, Werner Paddles has redesigned our ENTIRE stand up paddle line. Our ultimate goal was to design and build the best paddling paddle for each specific discipline of SUP. But we did not stop there, approaching this project with all we've learned from the time we built our first SUP paddle in 2006, and all we know about building paddles since 1965, we dialed in blade to shaft offset, improved aesthetics, lowered weights, improved performance, reworked sizes and expanded our Advanced Fit options. While we were at it we came up with some great colors, introduced our HD Graphics package and unveiled our new SUP logo.

As the market share leader in touring and whitewater paddles, from a wide range of $130 to $570, we wanted to bring up the level of performance we offer our stand up paddle customer. Our marketing manager, Danny Mongno, gave some insight on the decision to update the line-up. "Our touring and whitewater lines have been honed literally for decades, we celebrate our 50th year of handcrafting paddles in 2015. It's such an advantage to have that kind of knowledge both in the R&D room and on the water. Since we entered the SUP paddle business in 2006, although it was relatively early on, the sport itself has changed so much in that short time. It's the company that does not recognize a need for improvement that gets left behind, and that is not who we are. It was a big investment but a great one."

The new SUP paddles begin hitting dealers' floors early September 2015. To see the entire new line-up, visit the website here: www.wernerpaddles.com/paddles/stand-up

Trance-95

(The new 2016 SUP logo from Werner Paddles.)

Zen85-Dawn-Patrol-Spectrum-Back-Face-01

(A proprietary process, Werner's "HD Graphics" will add new pop to the line.)

Since 1965 Werner Paddles have been designed and hand crafted with the goal of a better paddling paddle. Hours from where the initial paddles were built in the garage our mission has not changed; better paddling paddles. We remain family owned and celebrate our 50th year of handcrafting paddles in Sultan WA, USA this season.

Related

Odachi_SIDE-BY-SIDE

Werner Paddles-Introduces the Odachi, whitewater race paddle.

9/2/2015 Werner Paddles Sultan, WA USA Introducing the Odachi. Whitewater race paddle meets Bomber reliability. Around the world, if there is a growth category in the sport of whitewater kayaking it is downriver-creek race. Storied events like the "Green Race," (NC) and "Great ...read more

X

Werner Paddles announces SUP kids paddle, "Prodigy."

Werner Paddles (www.wernerpaddles.com) is excited to announce our newest SUP paddle… the Prodigy, kids performance SUP paddle.As we travel the race circuit, and paddle out at the most popular surf breaks, kids paddling at high performance levels is growing and growing.Our new ...read more

Werner Paddles announces 2015 new products.

Werner Paddles Press Release FOR IMMEDIATE RELEASE: Contact Danny Mongno-Marketing Manager 425-314-6539 danny.mongno@wernerpaddles.com www.wernerpaddles.com Werner Paddles announces 2015 new products. 8/27/14. Sultan, WA, USA For decades Werner Paddles has remained consistent in ...read more

Werner Paddles announces North East Sales Rep

Werner Paddles Press Release FOR IMMEDIATE RELEASE: Contact Danny Mongno-Marketing Manager 425-314-6539 danny.mongno@wernerpaddles.com www.wernerpaddles.com Werner Paddles announces Joseph Vidarte as NE sales rep. 9/30/14. Sultan, WA, USA Werner Paddles is pleased to announce ...read more

Werner Paddles launches latest website.

Werner Paddles Press Release FOR IMMEDIATE RELEASE: Contact Danny Mongno-Marketing Manager 425-314-6539 danny.mongno@wernerpaddles.com www.wernerpaddles.com Werner Paddles launches latest website. 11/04/14. Sultan, WA, USA The Werner Paddles story is a unique one, family owned, ...read more

GI-JACKSON_v4_social-media

Werner Paddles and Jackson Kayak collaboate on a kayak fishing paddle.

Werner Paddles announces the new Hooked: Jackson Kayaks-Limited Edition paddle. In a collaborative effort joining 2 great American paddling families, Werner Paddles brings kayak fishing performance in a great new color scheme. Introducing the “Jackson Kayaks-Limited Edition” ...read more

Family-Logo-Healthy-Waters-Stacked

Werner Paddles-Healthey Waters, protecting the places where we paddle.

As 2015 marked the 50th anniversary of the first handcrafted Werner Paddle, we were certain to invite all of our friends, dealers, athletes and customers to celebrate with us. For without your support, our success for 5 decades would not be possible. But an even more Intricate ...read more

Werner Paddles Celebrates 50 Years of Handcrafting Paddles.

In 1965 Werner Furrer Sr. designed and hand crafted the very first Werner Paddle.50 years later we are honored to invite all of those who helped us achieve this milestone, family, customers, members of our industry, friends, team and staff to celebrate with us an amazing ...read more

Werner Paddles announces it Small FitTM SUP paddles. Women rejoice.

Werner Paddles Press Release FOR IMMEDIATE RELEASE: Contact Danny Mongno-Marketing Manager 425-314-6539 danny.mongno@wernerpaddles.com www.wernerpaddles.com Werner Paddles announces it Small FitTM SUP paddles. Women rejoice. 9/02/14. Sultan, WA, USA Werner is the innovator in ...read more