VOORMI® Doubles-Down on Commitment to Local Economies and American Manufacturing

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Pagosa Springs, CO (Nov, 22 2016)VOORMI®, a steadfast advocate for domestically sourced materials, American manufacturing and a developer of engineered textiles, is proud to announce the significant expansion of on-site manufacturing capabilities at the company’s hometown headquarters in Pagosa Springs, CO. The move comes as the brand boldly redirects resources from industry tradeshows toward tangible investments in people, capabilities, and accelerated product and technology development.

A founding principle of the company, VOORMI has since built a reputation for supporting small town economies and driving demand for high quality jobs. Standing behind this principle, VOORMI is more than doubling on-the-ground sewing operations at their Pagosa Springs headquarters. The move represents a broad-reaching investment in local infrastructure that includes the addition of advanced pattern-making capability, several in-house sewing jobs, 3D-modeling software, and the onboarding of a 3rd party domestic logistics partner to expand product warehousing and shipping capabilities.

The development of high-technology products on a regional level stands in stark contrast to modern industry standards. Where others have looked for solutions overseas, VOORMI has ran countercurrent by building regional infrastructure to support the company’s rapid growth. VOORMI CEO and Founder, Dan English commented, “We’ve watched the industry dance to the fiddle of large tradeshows and overseas suppliers and decided there has to be a better way. We believe the future is in lean production, rapid go-to-market strategies and forging a stronger connection between the VOORMI brand, small town USA, and our customers. That’s why we have decided to re-direct our resources away from expensive disconnected tradeshows and toward the creation of jobs and the advancement of our product development capabilities.”

Accordingly, VOORMI will not be showing at either the 2017 SIA or Winter Outdoor Retailer Tradeshow. VOORMI products may be found nationally at REI, specialty retail partners and online at www.voormi.com

About VOORMI® Headquartered in Southwest Colorado, VOORMI is a cutting edge developer of highly engineered proprietary textiles for application in performance apparel. With numerous textile breakthroughs, patents, and national awards under their belt, VOORMI seeks to continually expand and redefine what is possible with natural fibers. Sourced and manufactured in the United States, VOORMI® products feature distinctive base, mid-layers, outerwear, and lifestyle mountain apparel designed to meet the demands of backcountry adventure and high-elevation mountain living. For more information visit http://www.VOORMI.com

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