Reno, NV – To commemorate 10 years of Aventura and 50 years of family legacy, Aventura Clothing hosted a happy hour at the 2015 Summer Outdoor Retailer to raise money for the Salt Lake City Food Bank and to feed those in need. With over 200 attendees stopping by for the event, Aventura raised enough money to supply 6,300 meals to Salt Lake City locals who depend on the Food Bank to feed themselves and their families.
A family-owned and operated brand with a legacy in the outdoor industry that goes back 70 years, Aventura is a women’s casual lifestyle clothing company based outside of Reno, Nevada, and the sister company to 50-year old outdoor lifestyle brand, Sportif, and 2-year old men’s urban outdoors clothing company, Ecōths. With a history of and dedication to sustainability and charitable initiatives, Aventura wanted to find a way to give back to the local Salt Lake City community that so graciously supports the outdoor industry twice a year. For their anniversary celebration on Day 2 of the Outdoor Retailer show, Aventura hosted a happy hour and raised $1800 for Salt Lake City’s local food bank.
“Every Outdoor Retailer, as attendees make their way to and from the Salt Palace for business and off to elaborate dinners with clientele in the evenings, they pass many homeless people asking for food and money donations,” states Tom Williamson. “As part of our anniversary celebration, we wanted to do something to make a difference for this community by raising awareness and money to help those in need get a healthy, warm meal.”
About Aventura Clothing
Based in the beautiful Sierra Nevada Mountains, Aventura designs and creates fresh lifestyle clothing and accessories for women. Aventura is a family-run company that focuses on being thoughtful in everything they do from their employees, to their customers, to the environment and their products. With an attention to detail, their clothing is feminine, flattering, and functional for women who relish the everyday adventures and appreciate clothing crafted with natural fibers and a low environmental impact. Aventura provides women a stylish, natural look while also helping the Earth, one garment at a time.