The Walton Works Named as Bronze Bicycle Friendly Business by The League of American Bicyclists

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Contact: Todd Walton
The Walton Works
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The Walton Works named as Bronze Bicycle Friendly Business by the League of American Bicyclists

Bike commuting: good for Boise, good for business.

Washington, D.C. – November 7, 2013 – It’s simple: Bikes are good for business – and their employees. Bicycles are helping to drive economic development across the country, and they’re creating a more energized, alert and productive workforce for the companies that have embraced bicycling.

Today, the League of American Bicyclists recognized The Walton Works with a Bronze Bicycle Friendly Business (BFB) award for leading America toward a more sustainable future.

With the announcement of 91 new BFBs today in 29 states and Washington, D.C., The Walton Works joins a visionary group of more than 600 local businesses, government agencies and Fortune 500 companies across the United States that are transforming the American workplace.

“Businesses like The Walton Works are leading the way to a healthier and more sustainable future,” said Andy Clarke, President of the League of American Bicyclists. “While helping boost the economy in their communities, Bicycle Friendly Businesses are also investing in a happier and more productive workforce. ”

Being bike friendly gives employees quicker access to home, other local business, eateries and the Boise Green Belt. Employees contribute less to traffic and the air and noise pollution that accompanies it. They also reduce the need for increased parking in downtown Boise. The Walton Works encourages bicycling as an easy option for transportation and provides amenities such as bike racks, indoor storage, locker room, maintenance and incentives such as group bike rides and activities. Biking to work gives the employees the opportunity to test the performance of products they represent. It also reinforces the company’s reputation as one that embraces and understands the active outdoor lifestyle. Finally, it strengthens community relationships through the social interactions that naturally occur on the daily commute.

“While we are a small group, we are committed to bicycle culture in everyday life as part of transportation, community, tourism, environmental impact and let’s face it, fun,” says Todd Walton, President of The Walton Works. “As a business, we want to be an example of what being a bicycle enthusiast can do for employees, company culture and our city. It’s part of a bigger impact and we are proud to receive this recognition.”

To apply or learn more about the free BFB program, visit the League online at bikeleague.org/businesses.

About The Walton Works

The Walton Works began in 2010 to offer a unique approach and veteran experience to organizations looking to enhance their brands, create marketing strategy, develop PR buzz and enhance customer experience. We are advocates, users and bridge-builders between the physical product and emotional connection customers create with brands. We want brands to be accessible, inspiring, attainable and passionate. Our mission is the blend of function, fashion and passion in product, representation and ourselves. www.thewaltonworks.com

About the Bicycle Friendly America Program

The Bicycle Friendly Community, Bicycle Friendly State, Bicycle Friendly Business and Bicycle Friendly University programs are generously supported by Trek Bicycle. To learn more about building a Bicycle Friendly America, visit www.bikeleague.org/BFA

The League of American Bicyclists promotes bicycling for fun, fitness and transportation, and works through advocacy and education for a bicycle-friendly America. The League represents the interests of America's 57 million bicyclists, including its 300,000 members and affiliates. For more information or to support the League, visit www.bikeleague.org.

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